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The research report titled “Online Flower & Plants Gift Market, Business and Opportunity Analysis” published by Datavagyanik presents a detailed analysis of the Online Flower & Plants Gift Market with country-wise market statistics, qualitative insights, and market player analysis. One of the prime objectives of the report is to provide an assessment of the market potential, market revenue, growth and business opportunities for Online Flower & Plants Gift Market in each country.
There are several factors contributing to the growth of online flower delivery services market. Major ones among these are:
With the digital wave sweeping across the retail industry, online flower delivery services market is expected to gain traction. Conventional in-store florists in the US are witnessing a strong decline primarily due to the competition from affordable and better equipped online players. The online marketplace has evolved rapidly in the last couple of years, setting in motion a refined, less hassled flower delivery system. The internet has shortened the supply chain, putting all the players in touch with each other. The rise of the internet has ushered in an era of comparative shopping, educated decisions, innovative business models, and widening creativity. While websites by network services have largely been used in the US floral gift market, new ones that focus on distinctive models of working are gathering momentum. The online space has been ripe with innovation. The on-demand model is becoming a new norm among tech-driven start-ups that are developing their proprietary supply chain.
Retail is being eliminated to appeal to the new generations that look to digital platforms for most of their purchase decisions. Millennials are likely to buy flowers to create a better impression on guests and as a result, bouquets and arrangements have found popularity among this segment of the population. A personalized retail experience is becoming more crucial to build loyalty in the market. Incorporating textures and floral scents within the retail space, getting consumers to witness the process, and personalizing basis gender are likely to drive high revenues in online flower delivery services.
The flower delivery industry, in general, is subject to the economic situation within the country. When disposable income increases so does consumer spending. When consumer spending is high, it results in an increase in sales and a growth in demand. This is due to the fact that flowers and plants are usually purchased as complimentary items to gifts. Millennials purchase flowers mostly on holidays and special occasions, and are more likely to purchase flowers online compared to other generations. Millennials’ attitudes and imagery of flowers as gifts are primarily positive, but they are still concerned with the price and longevity of floral products. Nowadays, People prefer personal touch to everything and love to share it on social media platform. Online flower delivery services appeals to Millennials due to features like live customization, instant sharing on social media platforms, etc.
Flowers that are sold around the world are normally imported. There was about 400,000 hectares of land used just for flower growth, back in 2011. These exports from around the globe consist of prepared cut flowers and flower buds that are used in bouquets and decor. About 75% of flowers that are sold within the U.S. come from Ecuador and Colombia. The competition has thus intensified, and a lot of these players are looking to increase profitability via vertical integration. Intermediaries are losing their space in the market as network services bypass florists, and florists bypass wholesalers to meet orders straight from farms. Farms are going one step further and marketing straight to consumers. The on-demand floral production is one of the key differentiators prominent among the current wave of floral gift vendors. The concept of farm-to-table is gaining traction. Online flower delivery services have been quite instrumental in realizing the concept of farm to table. Further, it engages the customer by sharing the movement of their packages to build trust and provide better visibility of Expected delivery time.
Recently, a worrying trend (growth of new deadly diseases year on year) had been observed by the world. Deadly diseases such as Covid-19, SARS, MERS-COV, EBOLA, H1N1, etc. do not only cease the economic activities but also brings mankind to a standstill. During these diseases, Mankind is forced to move away from being a social-creature and isolate them from the rest of the society. These diseases have forced consumers to shop online for their needs. Because of social disconnect and necessity to avoid human to human interaction, it becomes extremely difficult for someone to purchase flower through conventional stores.
In a survey, It was found that after covid-19 lockdowns, the sales of online flower delivery services increased around 6% quarter on Quarter.
The report analyzes Online Flower & Plants Gift Market from the demand as well as the supply side. In supply-side analysis, we reach out to the Online Flower & Plants Gift Market players to collect information on their portfolio, revenue, target customers, and other insights. During this process, paid interviews and surveys are conducted for obtaining and validating the data pointers. We also deep dive into the available paid industry databases, research studies, white papers, and annual reports.
As a part of our demand-side analysis, we reach out to the end-users of the Online Flower & Plants Gift Market, to gauge the application areas, demand trends, and similar insights.
This business analysis report on the Online Flower & Plants Gift Market presents a regional as well as country-level analysis. The regions covered in the report are – North America, Europe, Asia Pacific and Rest of the World. In these four regions, all the countries have been covered in detail with information on Online Flower & Plants Gift Market size, trends, and forecast.
The report covers Online Flower & Plants Gift Market revenue and forecast for the period (till 2030), by regions, (further split into countries):
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*Note – Country-level break-down has been covered in the report
There is an entire data collection and validation framework that Datavagyanik follows to provide you with authentic information. We connect to industry experts across various countries to understand market trends and demand pattern. The same is done through paid interviews and surveys.
Our internal team of analysts is experts in studying market patterns, mining data, and extracting useful information from different paid as well as freely available sources. Datavagyanik has an exhaustive internal database with information on markets, market players, and other macro and micro economic indicators that impact industries.
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