Photobooks Market Research Report, Analysis and Forecast – (2022 – 2030)

Photobooks Market Analysis

The global photobooks market stood at $3376 million in 2021 and is expected to grow at around 3.1% in the coming years, in terms of value. In terms of sales volume, the total sales of Photobooks stood at 79 million units in 2021 and are projected to reach 91.6 million units by 2027. The study covers an analysis of photobooks in terms of product type, page layout, and end-use. Focusing on AI, Cloud, Smart data, and voice control will be critical to gaining market share while maintaining customer loyalty in an already saturated (by volume) photobooks market (particularly North America & Europe). Mobile Apps are the most important way to ensure customer stickiness in the photobooks category. However, the question is why should a customer have your app installed on their mobile when they can simply order photobooks from a company’s website. The answer to this is companies should establish themselves as a photo managing and storage app. Going further, we expect them to plant a seed in customers’ minds to buy photobooks by creating an automated photobook for a particular trip or making use of data to present photobooks as a memento(for beautiful memories) or gift to their family or friends. Many players present in the photobooks industry are also present in the Personalized Gifts & Cards Market. Our analysts think that this is an interesting business area for Photobooks market players.

photobook market forecast 2020 to 2027Global Photobooks Market by End-Use

In terms of end-use, the photobooks market has been split into wedding photobooks, kids & family photobooks, and others. Wedding photobooks are the largest segment with a revenue share of 58%. The second-largest category is kids & family photobooks with a revenue share of 28% in 2020.

Global Photobook Market Share By End Use(Wedding Photobooks| Kids and Family Photobooks| Other Purpose)

Photobooks Market Analysis by Region

In terms of geography, North America held the largest market share in terms of market revenue as well as sales volume.

Global photobooks market share by geography

Asia Pacific Photobooks Market

The Asia Pacific Photobooks Market held a share of 20.2% of the global sales revenue in 2020 with a revenue contribution of $648 million. The region held a share of 25.2% in terms of sales volume with 5,890.7 thousand units of photobooks sold in 2020.

Europe Photobooks Market

The Europe Photobooks Market held a  share of 34% of the global sales revenue in 2020 with a revenue contribution of $1084 million. The region held a share of 32% in terms of sales volume with 23,852 thousand units of photobooks sold in 2020.

North America Photobooks Market

The North American Photobooks Market accounted for 38% of the global sales revenue in 2020 with a revenue contribution of $1225 million. The region held a share of 34% in terms of sales volume with 25644 thousand units of photobooks sold in 2020.

United States Photobooks Market

The United States has the largest share in North American Photobooks Market. The market is bound to grow substantially in the coming years.

Middle East & Africa Photobooks Market

Middle East Africa photobooks market accounted for over 8% of the global photobooks market in terms of revenue. With the growing penetration of the internet & rising disposable Income, the sales of Photobooks in the region is expected to grow substantially in the future.

Photobooks Market Analysis by Page Type

In terms of page type, the photobooks market has been split into standard pages and lay flat pages photobooks. The standard pages photobooks market is bigger in size in comparison to the lay-flat pages segment. In 2020, the standard pages photobooks segment generated a revenue of $xx million while the lay-flat pages segment generated a revenue of $xx million.

Standard Pages Photobook Market Size| Lay Flat Pages Photobook market size


Global Photobooks Market by Cover Type

In terms of cover type, the photobooks market has been split into hardcover, softcover, and leather cover segments. Hardcover is the most used product type in with a revenue share of 59.8% in 2020. The second-largest category is soft cover photobooks which hold a revenue share of 31.9%.


Hardcover Photobooks vs Softcover Photobooks

Hardcover and softcover photo books are the two most common products available in the market. While hardcover books are relatively long-lasting and durable, softcover books are also available in trendy styles, are thinner, lighter, and can be carried easily. In general, a hardcover book costs (1.5 to 2) times more than a softcover photobook.

Leather Photobooks

These photobooks have leather covers that can either be actual or artificial leather. The covers come in various colors and textures. These photobooks are relatively costlier than hardcover and softcover photo books and can be a preferred choice for special occasion photo collections.

Acrylic Glass Photobooks

These are premium quality photobooks increasingly popular with newlyweds. These products feature a glass photo front, with a custom choice of leather or fabric wrapped around the back. These sophisticated flush mount wedding photo albums are relatively costlier.

global Photobooks Market Share by Cover type (hard cover, soft cover and leather cover)The research report titled “Photobooks Market, Business and Opportunity Analysis” published by Datavagyanik presents a detailed analysis of the Photobooks market with country-wise market statistics, qualitative insights, and market player analysis. One of the prime objectives of the report is to provide an assessment of the market potential, market revenue, growth, and business opportunities for the Photobooks Market in each country.

Key Insights Covered in the report are:

  • Photobooks market revenue and demand by countries
  • Break-down of the Photobooks market in terms of application areas, target customers, and other potential market segments
  • Areas that are relatively more potential and are faster growing
  • Photobooks market competitive scenario, market share analysis
  • Photobooks market business opportunity analysis

Global & Country-Wise Photobooks Market Statistics

  • Global and Country-Wise Photobooks Market size ($Million) and Forecast – (2022 – 2030)
  • Global and Country-Wise Photobooks Market Trend Analysis
  • Global and Country-Wise Photobooks Market Business Opportunity Assessment

Photobooks Demand and Supply Side Analysis

The report analyzes the Photobooks market from the demand as well as the supply side. In supply-side analysis, we reach out to the Photobooks market players to collect information on their portfolio, revenue, target customers, and other insights. During this process, paid interviews and surveys are conducted for obtaining and validating the data pointers. We also deep dive into the available paid industry databases, research studies, white papers, and annual reports.

As a part of our demand-side analysis, we reach out to the end-users of Photobooks, to gauge the application areas, demand trends, and similar insights.

Sample Data Tables Covered for Each Region and Country:

This business analysis report on the Photobooks market presents a regional as well as country-level analysis. The regions covered in the report are – North America, Europe, Asia Pacific, and the Rest of the World. In these four regions, all the countries have been covered in detail with information on Photobooks market size, trends, and forecasts.

The report covers Photobooks market revenue and forecast for the period (2022- 2030), by regions, (further split into countries):

  • North America (United States, Canada, Mexico)
  • Asia Pacific (China, Japan, South Korea, India, Indonesia, Vietnam, Rest of APAC)
  • Europe (UK, Germany, France, Italy, Spain, Benelux, Poland, Rest of Europe)
  • Latin America (Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa


Year 2022 2025 2027 2030 CAGR
Photobooks Market Revenue ($Million) XX XX XX XX XX

*Note – Country-level break-down has been covered in the report


Photobooks Market Player Analysis:

  • Company overview, portfolio analysis, market share, and target customers
  • Estimated segment revenue and relative positioning
  • Business and growth strategies


Market Segments Covered

Cover Type
  • Hardcover Photobooks
  • Software Photobooks
  • Wedding Photobooks
  • Kids and Family Photobooks
  • Other Purpose

Top Five Photobook Companies

  1. Photobooks Worldwide
  2. Cewe
  3. Shutterfly
  4. Snapfish
  5. Others (Top companies detailed analysis has been covered in the full report)

Photobooks Market Research Methodology:

There is an entire data collection and validation framework that Datavagyanik follows to provide you with authentic information. We connect to industry experts across various countries to understand market trends and demand patterns. The same is done through paid interviews and surveys.

Our internal team of analysts is experts in studying market patterns, mining data, and extracting useful information from different paid as well as freely available sources. Datavagyanik has an exhaustive internal database with information on markets, market players, and other macro and microeconomic indicators that impact industries.

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