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The Membership Management Software industry stood at $3,810 million in 2020 and the demand is expected to grow at a CAGR of around 4.7% during the forecast period (Till 2030).
The Membership management software market has been split into segments namely professional industry associations, nonprofit organizations, health clubs and gyms, event management companies, education services and others. Out of these customer segments, industry associations and non-profit organizations generate the highest demand for membership management software. In 2020, the professional industry associations customer segment accounted for 36% of the revenue share and a revenue of $1,360 million. The second largest segment was non-profit organizations with a share of 25.5% and a revenue of $972 million.
In terms of growth, the health clubs & gyms segment is the fastest growing. The segment held a market share of 15.3% in 2020 and generated a revenue of $584 million. The segment is expected to grow at around 5.9% every year during the period (Till 2030).
It has been observed that businesses are preferring asset light solution for their process optimization and focus mainly on their key products. Cloud based membership management software is becoming the obvious choice of businesses as it helps them optimize their process flow without having to worry about the infrastructure and maintenance of on-premise membership management software. In the year 2020, over 80% of the market revenue was generated by the cloud-based software segment.
In the present scenario, over 60% of the membership management software demand is concentrated in North America and Europe. However, the demand is rising fast in the Asia Pacific region with increasing adoption of technology to streamline and manage the operations among associations and other organizations.
In the North America region, more than 15,000 trade/business associations use membership management. Some example of the kind of industry associations using this software are:
Not only the business associations require membership management. Sports and fitness service providers, event management companies, educational institutions are organizations that use these kind of software platforms. Among these, the fitness industry is a fast-growing market. As per the statistics, the U.S. and Canada collectively have the largest number of fitness clubs across the world (in the range of 35,000-38,000) and report the highest membership rates.
Canada held a market share of 10% in the North America membership management software market with a market size of $130.4 million in 2020. The country is expected to reach $171.6 million by 2027, growing at around 3.9%.
The overall Europe Membership Management Software industry stood at $1,212 million in 2020. Germany accounted for 25.8% in Europe Membership Management Software industry with a market size of $313 million. Germany has the largest national economy in Europe and the fourth-largest by nominal GDP in the world. The country is expected to attain a market size of $414 million by 2027, growing at a CAGR of 4%. France held a market size of $187.2 million, being the second largest market with a market share of 15.5%.
Health club and fitness industry revenue is expected to reach $32.9 billion by 2020. Payment issues, member and employee churn, and reliance on inadequate health club management technology are just a few challenges gym owners typically face. Companies in the health club industry operate fitness and recreational sports facilities that offer exercise equipment and recreational sports activities for consumers. The industry includes health clubs, fitness centers, gyms, studios, wellness centers, athletic centers. Some health clubs cater to consumers on the basis of convenience by offering low-cost memberships with full operational hours. Comparatively, niche studios have appealed to consumers by offering classes with specific workouts or environments. Membership management software is helping gyms and health clubs to streamline their customer management, sales and retention strategy.
In terms of enterprise size, the membership management software market has been split into two segments namely Large Enterprises and SMEs. Large enterprises segment is a relatively larger contributor to the overall market. In 2020, the large enterprises segment generated a revenue of $2,342.5 million. The segment would attain a size of $3,117.2 million by 2027, growing at a CAGR of 4%.
The small and medium enterprise segment held a market share of 38.5% with a revenue of $1,467.4 million in 2020. Demand for membership management software is rising at a faster pace among small and medium-sized enterprises. These organizations are preferring cloud-based software as they are simpler to use and are cost-efficient. Cloud-based real-time collaboration and data management software is helping small-sized organizations to manage their members, streamline their sales and marketing, and simplify payments/donations.
The research report titled “Membership Management Software Market, Business and Opportunity Analysis” published by Datavagyanik presents a detailed analysis of the Membership Management Software market with country-wise market statistics, qualitative insights, and market player analysis. One of the prime objectives of the report is to provide an assessment of the market potential, market revenue, growth, and business opportunities for the Membership Management Software Market in each country.
Some of the important players operating in the membership management software market are – Cvent Inc., Almabase, Inc, EventBank, Member365, MemberClicks, Inc., MemberNova, Neon One LLC, Raklet, Sumac (Silent Partner Software Inc), Wild Apricot Inc. Cvent is one of the market leaders in this industry with a revenue share of around 10%. The market is fragmented and has a presence of more than 400 market players.
The report analyzes the Membership Management Software market from the demand as well as the supply side. In supply-side analysis, we reach out to the Membership Management Software market players to collect information on their portfolio, revenue, target customers, and other insights. During this process, paid interviews and surveys are conducted for obtaining and validating the data pointers. We also deep dive into the available paid industry databases, research studies, white papers, and annual reports.
As a part of our demand-side analysis, we reach out to the end-users of Membership Management Software, to gauge the application areas, demand trends, and similar insights.
This business analysis report on the Membership Management Software market presents a regional as well as country-level analysis. The regions covered in the report are – North America, Europe, Asia Pacific, and the Rest of the World. In these four regions, all the countries have been covered in detail with information on Membership Management Software market size, trends, and forecast.
The report covers Membership Management Software market revenue and forecast for the period (Till 2030, by regions, (further split into countries):
MEMBERSHIP MANAGEMENT SOFTWARE MARKET REVENUE ($MILLION), AND FORECAST, Till 2030
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*Note – Country-level break-down has been covered in the report
Membership Management Software Market Player Analysis:
Membership Management Software Market Research Methodology:
There is an entire data collection and validation framework that Datavagyanik follows to provide you with authentic information. We connect to industry experts across various countries to understand market trends and demand patterns. The same is done through paid interviews and surveys.
Our internal team of analysts are experts in studying market patterns, mining data, and extracting useful information from different paid as well as freely available sources. Datavagyanik has an exhaustive internal database with information on markets, market players, and other macro and micro economic indicators that impact industries.
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