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The popularity of baby care products is growing in the Middle East due to several factors. The rising birth rate and expanding middle class in the area, which has increased the demand for infant supplies, are two important contributing factors. A boost in disposable incomes and a move towards Western lifestyles have also contributed to an increase in the demand for convenience goods.
The fact that parents are becoming more aware of the value of choosing safe and superior baby care products is another important aspect. Parents are now more aware of the components and materials used in baby items due to the growth in health and safety concerns. Because they are thought to be safer for kids and the environment, natural and organic baby care products are now in greater demand.
Furthermore, the availability of a wide range of baby care products, both online and offline, has contributed to the popularity of these products. Busy parents can now conveniently purchase baby care products from the comfort of their homes or nearby stores, making it easier to meet the needs of their infants.
Moreover, manufacturers are constantly innovating and introducing new products that cater to the specific needs of babies at different stages of their development. These include products for skincare, hygiene, feeding, and playtime, among others. As a result, parents have access to a wide variety of baby care products to choose from, enhancing the overall appeal and popularity of this market.
Saudi Arabia is the largest market in the Middle East, accounting for 44% of the market share in 2020.
The UAE is the second largest market in the Middle East, accounting for 28% of the market share in 2020.
The Baby Oil segment is projected to register the highest growth rate during the forecast period.
Organic baby care products are gaining traction in the Middle East, with increasing demand for natural and eco-friendly baby products.
Overall, drivers driving the popularity of baby care goods in the Middle East include the rising birth rate, rising disposable incomes, increased understanding of the value of safe and high-quality infant care products, availability of a wide range of products, and ongoing innovation.
Baby care products are a broad category of goods created especially to meet the requirements of newborns and young children. These items can be divided into a number of groups, such as infant food, baby safety and convenience, cosmetics and toiletries, and others.
Cosmetics and toiletries are items made for babies’ skin, hair, and general cleanliness. These goods include diaper creams, lotions, powders, shampoos, and bath washes for babies. They are made without damaging ingredients like parabens, phthalates, and sulphates and are designed to be mild and non-irritating.
Baby food refers to specially formulated foods for infants and toddlers that provide them with the necessary nutrients for healthy growth and development. These products include baby cereals, pureed fruits and vegetables, and baby snacks.
Baby safety and convenience products include a range of items designed to make parenting easier and safer. These products include baby monitors, car seats, strollers, diaper bags, and baby carriers.
Other baby care products include items such as baby toys, pacifiers, teethers, and baby clothing. These products are designed to provide comfort and entertainment for babies while also meeting their basic needs.
The Middle East has a developing market for infant care products as a result of several factors, including a rising population, rising disposable income, and increased demand for high-quality and secure baby care products. Since parents realise how crucial it is to give their newborns and toddlers the greatest care possible, the demand for these items is anticipated to rise over the coming years. Several retail outlets, including supermarkets, hypermarkets, convenience stores, speciality shops, and internet merchants, carry these products.
The baby care products market in Saudi Arabia is growing due to the country’s young population, which is estimated to be around one-third of the total. The country’s government is also providing incentives for parents in the form of subsidies, tax exemptions, and other support, which further encourages spending on baby care products. Additionally, the growing demand for convenience and quality has led to the emergence of many local and international brands in the baby care products market in Saudi Arabia, and this has contributed to the growth of this sector.
The baby care products market in the UAE is growing due to the country’s high population growth and high spending power. The country’s young population and growing ex-pat population are driving the demand for baby care products in the UAE. Additionally, the UAE’s consumer culture, which is focused on convenience and quality, is also driving the growth of this sector. The country’s well-developed infrastructure has also enabled the emergence of many local and international brands in the baby care products market in the UAE.
The middle east Baby Care Products market has been segmented By Product and By End-user.
Based on the By Product, the middle east has a Baby Care Products market for Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience, and Others. In 2021, the Cosmetics & Toiletries segment held a significant share. The segment was driven by the increasing demand for personal care products. Consumers are increasingly becoming aware of the importance of personal grooming and hygiene. This has led to an increase in the demand for cosmetics and toiletry products. This can be attributed to the increasing influence of social media, which is promoting the use of cosmetics and toiletries for enhancing beauty. Additionally, the growing disposable income of consumers has allowed them to spend more on personal care products, which is further driving the growth of the segment.
Based on End-user, the market is classified as baby care products Infants and Toddlers. In 2021, the segment is expected to account for a significant share of infants. This is due to the increasing demand for products that promote early learning and development in infants. Additionally, increasing disposable incomes and changing lifestyle preferences are expected to contribute to the growth of the segment. This is because parents are increasingly looking for products that can help their children develop cognitive, physical, and social skills from a young age. Furthermore, parents are becoming more aware of the importance of early childhood education and investing more resources in it. For example, the segment is expected to benefit from the rising popularity of educational toys and physical games, such as puzzles, blocks, and adventure sets, among others.
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