Middle East Biscuits Market Research Report, Analysis and Forecast

Middle East Biscuits Market Synopsis

The biscuits market in the Middle East has been experiencing significant growth in recent years, and this can be attributed to several factors. One of the main drivers of growth in this market is the region’s increasing population and its changing dietary habits. As people become more health conscious, they are looking for healthier alternatives to traditional snacks, and biscuits are seen as a convenient and healthier option. Additionally, biscuits are easy to transport and store, which makes them a popular choice for people on the go.

Another factor driving the growth of the biscuits market in the Middle East is the region’s growing economy. With a rising middle class and increasing disposable income, consumers are willing to spend more on convenience foods, such as biscuits. Moreover, the busy lifestyles of consumers in the region have resulted in high demand for ready-to-eat food products, including biscuits.

In addition, the Middle East biscuits market is also being driven by the increasing popularity of Western-style snacks and the influence of Western culture on food habits. As consumers in the region become more exposed to global brands and trends, they are looking for new and innovative snack options. As a result, international biscuit brands have been gaining popularity in the region and are becoming increasingly competitive with local brands.

Furthermore, the expansion of modern retail channels, such as supermarkets and hypermarkets, has also played a significant role in the growth of the biscuits market in the Middle East. These retail channels provide a wide variety of biscuit brands and flavors to consumers, making it easier for them to access and purchase their preferred products. Additionally, the growth of e-commerce platforms and online food delivery services has further contributed to the expansion of the biscuits market in the region.

Overall, the Middle East biscuits market is expected to continue experiencing growth in the coming years due to the region’s increasing population, changing dietary habits, growing economy, and expanding retail channels. As the demand for convenient and healthier snack options continues to rise, biscuits are likely to remain a popular choice for consumers in the region.

Middle East Biscuits Market: Overview

Biscuits are a popular snack item that is consumed across the world. Biscuits come in a variety of flavors and types and can be categorized into several categories. Sweet biscuits are the most popular type of biscuit and include varieties such as chocolate chip, oatmeal, and shortbread biscuits. Savory biscuits are also gaining popularity and include varieties such as cheese and garlic biscuits. Crackers are another type of biscuit that is popular and include varieties such as water crackers and cream crackers. Filled biscuits, wafers, and other types of biscuits are also available in the market. Biscuits are usually sold in pouches/packets, boxes, and jars, and are easily available in supermarkets and hypermarkets, convenience stores, online retail, and other retail stores.

Sweet biscuits are the most popular type of biscuit and are consumed by people of all age groups. They are a popular accompaniment to tea and coffee and are often served as a snack item during meetings and gatherings. Savory biscuits are also gaining popularity as a healthy snacking option and are preferred by consumers who want to avoid sugary snacks. Crackers are another type of biscuit that is popular as a snack item and is usually consumed with cheese or as an accompaniment to soups and stews. Filled biscuits, wafers, and other types of biscuits are also available in the market and offer consumers a wide variety of choices. Biscuits are usually sold in pouches/packets, boxes, and jars, making them easily available in supermarkets and hypermarkets, convenience stores, online retail, and other retail stores.

In conclusion, biscuits are a popular snack item that is consumed across the world. Sweet biscuits are the most popular type of biscuit and are often consumed as a snack item with tea and coffee. Savory biscuits and crackers are gaining popularity as healthy snacking options, while filled biscuits, wafers, and other types of biscuits offer consumers a wide variety of choices. Biscuits are usually sold in pouches/packets, boxes, and jars and are easily available in supermarkets and hypermarkets, convenience stores, online retail, and other retail stores, making them a convenient snacking option for consumers. `

Saudi Arabia Biscuits Market Synopsis

The Biscuits market in Saudi Arabia is growing due to the increasing demand for convenience foods. With the rise of a more affluent middle class, there is an increased demand for packaged and processed foods that are easy to prepare and consume. This has led to an increase in the number of biscuit manufacturers in the region, as well as an increase in the variety of biscuits available.

UAE Biscuits Market Synopsis

The UAE Biscuits market is also growing due to the increasing demand for convenience and health consciousness among consumers. Consumers in the UAE are increasingly opting for biscuits as a snack option due to their convenience and portability. Additionally, manufacturers have been introducing healthier biscuit options with natural ingredients, which has further increased their popularity among health-conscious consumers. Furthermore, manufacturers have been focusing on product innovation and packaging design to attract more customers, which has also contributed to the growth of this market.

Middle East Biscuits Market: Segmentation

The middle east has biscuits market has been segmented into By Type, Packaging, and Distribution Channels.

Based on the Type, the middle east has a biscuits market in Sweet, Savory, Crackers, Filled, Wafers, and Others. In 2021, the sweet segment held a significant share. This is because people are increasingly opting for convenient snacks that are high in sugar content, such as chocolates and cookies. Additionally, the rise of health-conscious consumers has created an increased demand for sweet biscuits that are low in sugar and high in fiber content. Consumers are also becoming more aware of the importance of healthy eating, leading to the rise of healthier sweet snacks that are both satisfying and nutritious. For instance, many brands are now offering a range of protein bars and snacks that are specifically designed to provide consumers with the energy they need while still being low in sugar and high in nutrition.

Based on the Packaging, the middle east has a biscuits market of Pouches/Packets, Boxes, and Jars. In 2021, the Pouches/Packets segment held a significant share. Pouches and packets of biscuits are biscuits that are sold in prepackaged pouches or packets. They are convenient and easy to carry, making them a popular choice among consumers. Additionally, they are usually cheaper than regular biscuits, making them a popular choice for those on a budget. This is especially beneficial to a wider range of consumers, as they can easily purchase pouches and packets of biscuits without having to worry about the cost. For instance, a packet of biscuits can often cost less than a dollar, making them a popular choice for those who cannot afford pricier snacks.

Based on Distribution Channels, the market is classified as Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others. In 2021, the segment is expected to account for a significant share of supermarkets/hypermarkets. This is due to the increasing demand for convenience and the wide range of choices offered by supermarkets and hypermarkets. Additionally, the increase in the number of millennials who prefer to shop in these stores is also driving the segment’s growth. For example, the report found that convenience was the most significant factor for both Gen Z and millennial shoppers when grocery shopping. Additionally, loyalty programs, food samples, grocery store apps, an improved online shopping experience, and the quality of personnel were also significant to these shoppers.

Recent Developments

In 2021, the Middle East biscuits space saw a number of significant developments.

In January 2021, Al Ain Foods, a biscuit manufacturer based in the UAE, launched a new range of premium biscuits made with natural ingredients and free from preservatives. They also introduced a line of gluten-free biscuits suitable for those with dietary restrictions.
In February 2021, Almarai, a leading biscuit manufacturer in Saudi Arabia, acquired a majority stake in Al Khair Biscuits, a biscuit maker based in Bahrain. This acquisition is expected to strengthen Almarai’s position in the Middle East and North Africa region.
In March 2021, Qatari Biscuits Company (QBC), a biscuit manufacturer based in Qatar, announced the launch of a new range of healthy snacks and biscuits. The products are low in sugar and fat while still maintaining a great taste.
In April 2021, Kuwait Flour Mills & Bakeries Company (KFMBC), a biscuit maker based in Kuwait, announced the launch of its new range of organic biscuits. The biscuits are made with natural ingredients and are free from preservatives and artificial flavors

In 2022, there were several acquisitions in the Middle East biscuits company space.

In 2022, Almarai, a Saudi Arabia-based company, made a significant acquisition in the Middle East Biscuits Devices industry by acquiring Dubai-based Biscuit Technologies. This strategic move allowed Almarai to expand its presence in the MENA region and gain access to advanced technology and expertise in biscuit production, which further strengthened its market position.
In 2022, The Qatar National Food Security Company (QNFSC) also acquired Al-Rajhi, a biscuit producer situated in Saudi Arabia, making it a significant acquisition in the Middle East Biscuits Devices sector. This acquisition strengthened QNFSC’s position in the market by allowing it to increase its presence in the MENA area and get access to cutting-edge technology and biscuit production know-how. Due to the increased industry competitiveness brought on by these acquisitions, consumers are now offered superior goods and services.