Middle East Cakes and Pastries Market Research Report, Analysis and Forecast

Middle East Cakes and Pastries Market Synopsis

The demand for cakes and pastries has increased recently, and they are among the most popular treats in the Middle East. One of the main causes of this is the expanding economy of the area, which has raised disposable income and raised living standards across the board. People are more likely to treat themselves to luxuries like cakes and pastries as their disposable income increases.

Another reason for the popularity of cakes and pastries in the Middle East is the region’s diverse population. The Middle East is home to people from a wide range of cultures and backgrounds, each with its unique cuisine and culinary traditions. As a result, there is a great demand for cakes and pastries that cater to a variety of tastes and preferences. From traditional Arabic sweets like baklava to French-style croissants and macarons, there is something for everyone in the region’s pastry shops.

In addition, the Middle East is known for its hospitality and love of entertaining guests. Cakes and pastries are an essential part of any social gathering or celebration, whether it’s a wedding, a birthday party, or a religious festival. Many bakeries in the region specialize in creating custom cakes and pastries for these occasions, offering a wide range of flavours, decorations, and designs to choose from.

Finally, the popularity of cakes and pastries in the Middle East has been greatly influenced by the growth of social media. People can share images and videos of their cuisine and culinary experiences with a global audience via apps like Instagram and Snapchat. As a result, there is now a culture of “foodies” in the area, where people are constantly searching for the most innovative and delicious pastries and cakes. As a result, numerous bakeries and pastry shops in the Middle East have adopted this trend and produced visually spectacular sweets that are perfect for Instagram.

In conclusion, several factors, such as the Middle East’s expanding economy, diversified population, love of entertaining, and the development of social media, are responsible for the demand for cakes and pastries in the region. As a result, the region’s bakeries and pastry shops continue to prosper and innovate, providing a wide variety of mouthwatering sweets that are also aesthetically pleasing to satisfy the region’s sweet taste.

Middle East Cakes and Pastries Market: Overview

The market for cakes and pastries offers a wide range of goods, from pastries and sweet pies to frozen cakes and pastries. These goods are distributed through a variety of channels, such as food services, retail, and others.

The cakes and pastries market is distributed in the retail sector through a variety of channels, including supermarkets/hypermarkets, convenience stores, speciality shops, artisanal bakeries, internet channels, and others. The highest market share belongs to supermarkets and hypermarkets, whose extensive operations allow them to provide clients with a variety of cakes and pastries. Conversely, convenience stores provide a small but convenient range of cakes and pastries to satisfy consumers’ on-the-go needs.

Speciality shops and artisanal bakeries, which provide specialised and high-end goods, have grown in popularity lately. These shops concentrate on offering distinctive, high-quality goods, which draw customers prepared to spend more for them. With the convenience of ordering cakes and pastries from the comfort of their homes, online channels have also gained popularity.

The market for cakes and pastries is not just restricted to retail; it is also sold through food service establishments including hotels, restaurants, and cafes. With restaurants and cafés giving on-premise consumption alternatives and hotels catering to events and functions, these channels provide clients with a wide selection of cakes and pastries.

Overall, the cakes and pastries market in the Middle East is a diverse and growing industry, with a wide variety of products and distribution channels catering to the needs of customers.`

Saudi Arabia Cakes and Pastries Market Synopsis

The Cakes and Pastries market in Saudi Arabia is growing due to the increasing demand for high-quality, premium cakes and pastries. The country has a large population of young people who are increasingly looking for indulgent treats, as well as a growing middle class with more disposable income. Additionally, the country’s culture is becoming more open to western-style desserts, which has further increased demand for these products.

UAE Cakes and Pastries Market Synopsis

The Cakes and Pastries market in the UAE is also growing due to the increasing number of tourists visiting the country. Tourists from all over the world are looking for unique and delicious desserts that they can enjoy while visiting the UAE. Additionally, there is an increasing number of ex-pats living in the UAE who are looking for familiar treats from their home countries. This has led to an increase in demand for cakes and pastries from all over the world, which has helped drive growth in this market.

Middle East Cakes and Pastries Market: Segmentation

The middle east has cakes and pastries market has been segmented into By Type and Distribution Channels.

Based on the Cuisine, the middle east has a cakes and pastries market in Cakes, Frozen Cakes & Pastries, Pastries, Sweet Pies and Others. In 2021, the Frozen Cakes and Pastries segment held a significant share. This is because frozen cakes and pastries are convenient and easy to prepare, and they can be stored in the freezer for a long period. They are also often seen as a healthier alternative to other desserts, making them an attractive option for health-conscious consumers. Furthermore, the trend of eating healthier has also led to an increase in demand for frozen cakes and pastries, as they offer a convenient and nutritious option for consumers. For example, global demand for frozen cakes and pastries has grown significantly since the pandemic. This is because consumers have increasingly looked for affordable, nutritious snacks to enjoy while spending more time at home.

Based on Distribution Channels, the market is classified as Convenience Stores, Supermarkets and Hypermarkets, Specialist Retailers, Artisanal Bakeries, Online Retailers, and others. In 2021, the segment is expected to account for a significant share of Online Retailers. The preference of customers for ready-to-eat items and rising knowledge of healthier food options, such as gluten-free and low-carb products, are driving the predicted growth in demand for cakes and pastries from online merchants in 2021. The industry is anticipated to develop as a result of the proliferation of online bakery platforms. In addition, the rising use of social media has made online bakeries more visible and enticed customers to make purchases from them. Online bakeries can provide a broad selection of goods at affordable pricing, which attracts clients. For instance, many restaurants are now offering contactless menus, digital payment options, and even virtual waitlists and reservations to help customers feel more comfortable and secure when dining in.

Recent Developments

In 2021, the Middle East cakes and pastries space saw a number of significant developments.

In January 2021, The UAE-based bakery chain Al Ain Bakery launched its first online store, allowing customers to order cakes and pastries from the comfort of their own homes. The store offers a wide range of products, including traditional Arabic sweets, cakes, and pastries.
In February 2021, Saudi Arabia-based bakery chain Almarai announced its merger with Qatar-based bakery chain Al Khairat. The merger will create one of the largest bakery chains in the region with over 500 stores across Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. The combined entity will offer a wide range of products including cakes, pastries and other baked goods.
In March 2021, Dubai-based pastry shop La Brioche launched its first international franchise in Kuwait. The franchise offers a variety of French-style pastries and desserts as well as custom cakes for special occasions.
In April 2021, Abu Dhabi-based cake shop Sweet Delights opened its first international franchise in Bahrain. Sweet Delights specializes in custom cakes for all occasions as well as traditional Arabic sweets such as baklava and kunafa.

In 2022, there were several acquisitions in the Middle East cakes and pastries company space.

The acquisition of Almarai by Saudi-based Savola Group was significant because it allowed Savola to become the largest food producer in the Middle East. The acquisition also gave Savola access to Almarai’s extensive distribution network, helping them expand their reach across the region.
Dubai-based Emirates Investment Group acquired Bahrain-based Bateel International, which allowed them to become one of the leading players in the Middle East Cakes and Pastries company space. Bateel International is known for its high-end cakes and pastries, sold in more than 20 countries. The acquisition will allow Emirates Investment Group to expand its presence in this sector and gain access to new markets.
Qatar-based Al Meera Consumer Goods Company acquired a majority stake in Kuwaiti-based Al Kout Foodstuff Company, making them one of the leading players in the Middle East Cakes and Pastries company space. Al Kout Foodstuff Company is known for its high-quality cakes and pastries sold throughout Kuwait and other countries. The acquisition will allow Al Meera to expand its presence across Kuwait and other countries in the region as well as gain access to new markets.