Middle East Chocolates Market Research Report, Analysis and Forecast

Middle East Chocolates Market Synopsis

The Middle East is a market for chocolate goods that is expanding quickly. In recent years, there has been a noticeable rise in the demand for chocolate, and this trend is anticipated to continue. The Middle East has a high demand for chocolate for several reasons.

Middle East Chocolates Market

First off, the population of the area is fast expanding and includes a large number of young people who are willing to try new things. Young people in the Middle East are especially drawn to western-style goods, including chocolate. Also, the area is home to a sizable ex-pat population who are accustomed to eating chocolate and are prepared to spend more for superior goods.

Thirdly, chocolate is now a well-liked present throughout the Middle East. At holidays like Christmas and Eid, chocolate is frequently offered as a present and a sign of thanks. The market for chocolate in the area has expanded as a result of this.

The Middle East is the world’s largest producer of dates, which are used to make a variety of chocolates.

The Middle East is home to some of the oldest chocolate recipes in the world, with some dating back to the 16th century.

The most popular type of chocolate in the Middle East is milk chocolate, followed by dark and white chocolates.

According to a report by the International Cocoa Organization, the Middle East is the world’s third-largest consumer of chocolate, with an estimated consumption of over 200,000 tons per year.

Finally, the market has expanded as a result of the expanding availability of chocolate products. Local chocolate producers have proliferated, and major chocolate manufacturers like Nestle and Cadbury have built a substantial presence in the area. This has caused a vast range of chocolate products to be sold in the market, suiting various preferences and price ranges.

In conclusion, the high demand for chocolate in the Middle East is due to a combination of factors, including the growing population, increasing disposable income, the perception of chocolate as a luxury item, the popularity of chocolate as a gift item, and the increasing availability of chocolate products. These trends are expected to continue in the future, making the Middle East an important market for chocolate manufacturers. 

Middle East Chocolates Market: Overview

Chocolate is a beloved treat enjoyed by people all over the world. There are several different types of chocolate, including dark chocolate, milk chocolate, and white chocolate.

Dark chocolate is made from cocoa solids and has a higher percentage of cocoa than other types of chocolate. It is often considered the healthiest type of chocolate, as it is rich in antioxidants and has been linked to several health benefits.

Milk chocolate, on the other hand, contains added milk powder or condensed milk, which gives it a creamier texture and sweeter taste. It is the most popular type of chocolate in the world and is often used in confectionery products such as soft lines, selflines, and countlines.

Softlines are chocolate products that have a soft or liquid filling, such as truffles or ganaches. Selflines are similar to soft lines but have a hard outer shell. These are often found in boxed assortments, which are a collection of different types of chocolates packaged in a box.

Countlines are individual chocolate bars, such as Snickers or KitKat, that are sold separately. Seasonal chocolates are chocolates that are only available during certain times of the year, such as Easter eggs or Halloween treats.

Moulded chocolates are chocolates that have been shaped into a specific design, such as a heart or a Christmas tree. These are often sold in speciality shops or as gifts. Other product types of chocolate include chocolate spreads, chocolate powders, and baking chocolate.

Overall, there are many different types of chocolate available, each with its unique flavour and texture. Whether you prefer dark, milk, or white chocolate, or enjoy soft lines, countlines, or boxed assortments, there is a chocolate product to suit everyone’s taste.

Saudi Arabia Chocolates Market Synopsis

The chocolate market in Saudi Arabia is growing due to the increasing demand for premium and luxury chocolates. The country has seen a rise in disposable incomes, which has allowed consumers to purchase more expensive and higher-quality chocolates. Additionally, the country’s young population is increasingly exposed to international trends, which has led to an increased demand for premium and luxury chocolates. Furthermore, the country’s growing tourism industry has also contributed to the growth of the chocolate market as tourists are more likely to purchase premium and luxury chocolates.

UAE Chocolates Market Synopsis

The UAE chocolate market is also growing due to many factors. Firstly, the country’s high disposable incomes have allowed consumers to purchase more expensive and higher quality chocolates. Additionally, the UAE’s large expatriate population has also contributed to the growth of the chocolate market as ex-pats are more likely to purchase premium and luxury chocolates. Furthermore, the country’s strong tourism industry has also helped drive up demand for premium and luxury chocolates as tourists are more likely to purchase these products.

Middle East Chocolates Market: Segmentation

The middle east chocolate market has been segmented into Products and Types.

Based on the Products, the middle east has a chocolate market for Dark Chocolate, and Milk/ White Chocolate. In 2021, the Dark Chocolate segment held a significant share. This segment is expected to grow at a higher rate during the forecast period due to increasing consumer preference for dark chocolate, as it is perceived to be healthier than other chocolates. Moreover, the rising popularity of premium and organic dark chocolate is expected to further drive the growth of the segment. Furthermore, the introduction of innovative and exciting products in this segment has created a positive outlook for the growth of the dark chocolate market. For instance, Hershey’s recently launched an expanded range of dark chocolate bars with flavours such as dark chocolate mint and dark chocolate almond.

Based on Types, the market is classified as Softlines/Selflines, Boxed Assortments, Countlines, Seasonal Chocolates, Molded Chocolates, and Other Product Types. In 2021, the segment is expected to account for a significant share of Countlines. This is due to the growing demand for healthier snacks, the increasing popularity of premium chocolate, and the launch of innovative products in this segment. Additionally, Countlines are perceived to be more affordable than other confectionery products, which drives their demand. Therefore, manufacturers are focusing on launching new Countlines to tap into the growing market and capitalize on the increasing consumer demand. For instance, Mars Inc., one of the leading confectionery manufacturers, recently launched M&M’s Crispy Mint Chocolate Countlines, which were developed to meet the growing consumer demand for healthier snacks.

Recent Developments
In 2021, the Middle East Chocolates space saw several significant developments.
  • In January 2021, the UAE-based chocolate manufacturer Al Nassma announced the launch of its new line of premium chocolates, which are made with camel milk and are certified halal. The company also announced plans to expand its presence in the region by opening new stores in Saudi Arabia and Kuwait.
  • In February 2021, Saudi Arabia-based chocolate manufacturer Al Nassma acquired a majority stake in Bahrain-based chocolate maker Choco Delight. The acquisition was part of Al Nassma’s strategy to expand its presence in the Middle East and North Africa region.
  • In March 2021, Qatar-based chocolate manufacturer Q Chocolate launched a new line of vegan chocolates made with plant-based ingredients such as coconut oil and cocoa butter. The company also announced plans to open a new factory in Doha to meet the growing demand for vegan chocolates in the region.
  • In April 2021, Dubai-based chocolate maker Choco Delight partnered with Saudi Arabia’s leading online retailer Noon to launch an exclusive range of chocolates for Ramadan. The range includes traditional flavours such as dates and nuts as well as innovative flavours like rosewater and saffron.
  • In December 2021, Al Nassma and Qatar Airways unveiled their most luxurious offering yet: an exquisite selection of premium chocolates made with rare ingredients like gold flakes and saffron threads. The chocolates are available in a variety of flavours, including cardamom, rose, and saffron. The chocolates are presented in an elegant box with a special message from Qatar Airways. The chocolates are perfect for gifting or indulging in a luxurious treat.
In 2022, there were several acquisitions in the Middle East chocolate company space.
  • In April 2021, the acquisition of the UAE-based chocolate company, ChocoMe, by the Saudi Arabian food giant, Almarai. This acquisition was part of Almarai’s strategy to expand its presence in the Middle East and North Africa region. The acquisition of ChocoMe allowed Almarai to gain access to the UAE’s growing chocolate market and expand its product portfolio. The acquisition also enabled Almarai to benefit from ChocoMe’s expertise in the production of premium chocolates, as well as its strong distribution network in the region.
  • In April 2022, Mondelez International acquired a majority stake in Saudi Arabian chocolate maker Almarai for $500 million. This acquisition was seen as a way for Mondelez to gain access to the growing Saudi Arabian market and expand its presence in the region. Mondelez plans to use Almarai’s existing distribution network to expand its reach in the region. It also plans to leverage Almarai’s expertise in local tastes and preferences to develop new products tailored to the Saudi Arabian market. In addition, Mondelez will be able to benefit from Almarai’s strong relationships with local retailers and suppliers.
The Middle East Chocolates Market is segmented as follows:

By Product

  • Dark Chocolate
  • Milk/ White Chocolate

By Types

  • Softlines/Selflines
  • Boxed Assortments
  • Countlines
  • Seasonal Chocolates
  • Moulded Chocolates
  • Other Product Types

By Region

  • The Middle East
  • Saudi Arabia
  • UAE
  • Qatar
  • Kuwait
  • Oman
  • Rest of the Middle East








“Every Organization is different and so are their requirements”- Datavagyanik

Companies We Work With

Do You Want To Boost Your Business?

drop us a line and keep in touch

Shopping Cart

Request a Detailed TOC

Add the power of Impeccable research,  become a DV client

Contact Info