Middle East Food Flavours Market Research Report, Analysis and Forecast

Middle East Food Flavours Market Synopsis

The Middle East has a long history of culinary innovation, utilising a wide variety of flavours and ingredients. The need for novel and creative flavours has, however, grown dramatically in recent years due to the region’s fast-paced food sector development, which has contributed to the popularity of food flavours.

One of the main reasons for the growing popularity of food flavours in the Middle East is the rise of the food processing industry. As more and more food products are being manufactured and processed in the region, the need for flavours to enhance the taste and aroma of these products has also increased. In addition, consumers are increasingly demanding new and exotic flavours, which has led to a surge in the production of different types of food flavours.

Another factor contributing to the popularity of food flavours in the Middle East is the growth of the hospitality and tourism industry. There is a tremendous demand for a wide range of food products and flavours that cater to varied tastes and preferences given the region’s yearly influx of millions of tourists. As a result, the food business has been introduced to new and distinctive flavours, which has increased the popularity of food flavours.

Middle Eastern cuisine is characterized by its use of aromatic spices, such as cinnamon, cumin, coriander, turmeric, and cardamom, which provide a signature flavour to many dishes.

Traditional Middle Eastern dishes focus on bold, intense flavours, such as garlic, onion, lemon, mint, and parsley.

Many dishes feature the warm and nutty flavours of nuts and seeds, such as sesame, pistachio, and pine nuts.

Middle Eastern cuisine includes a variety of meats, such as lamb, beef, chicken, and fish, which are often spiced and grilled.

Furthermore, the demand for natural food flavours has increased throughout the Middle East along with knowledge of healthy eating and the advantages of using natural ingredients. Natural food flavours are becoming more popular as people seek out healthier options devoid of artificial additives and preservatives.

In summary, the growing popularity of food flavours in the Middle East can be attributed to the rise of the food processing industry, the growth of the hospitality and tourism industry, and the increasing demand for natural and healthy food options. These factors have contributed to the production of a diverse range of food flavours that cater to different tastes and preferences, making the Middle East a hub for innovative and exotic flavours in the food industry.

Middle East Food Flavours Market: Overview

Food flavours are ingredients used to enhance or add taste to food and beverage products. These flavours can be either natural or synthetic, with natural flavours being derived from plant or animal sources, while synthetic flavours are chemically produced.

The food and beverage business uses food flavours frequently to enhance the flavour and scent of numerous goods. According to the use, they are frequently divided into categories including bakery, drinks, confectionery, dairy, convenience food, snacks, and others. In the Middle East, flavours like cardamom, saffron, rose, and dates are among the most popular.

Natural flavours come from a variety of ingredients, including fruits, vegetables, herbs, and spices, whereas synthetic flavours are created chemically in a lab. Due to their natural nature, people frequently perceive flavours that are naturally derived to be healthier and more appealing. Yet, artificial flavours are frequently utilised in the food business because they are economical and adaptable enough to produce a wide range of flavour characteristics.

In the Middle East, flavours are often used in traditional dishes, such as baklava, Turkish delight, and Arabic coffee. Flavours are also added to modern products, such as energy drinks, flavoured water, and protein bars.

Overall, the popularity of food flavours is growing in the Middle East due to the increasing demand for diverse and innovative food products. As consumers become more health conscious, the demand for natural flavours is also increasing, driving manufacturers to invest in research and development of new and improved natural flavours.

Saudi Arabia Food Flavours Market Synopsis

The food flavour market in Saudi Arabia is growing due to the increasing demand for new and innovative flavours in the country. This is being driven by a growing population of middle-class consumers who are eager to try different types of food products. Additionally, the government’s efforts to diversify the food sector and create a more vibrant and diverse food culture have also led to an increase in the demand for food flavours. With a growing number of restaurants, food delivery services and grocery stores offering a variety of different flavours, the demand for new and innovative food flavours is only increasing.

UAE Food Flavours Market Synopsis

The food flavour market in the UAE is also growing due to the strong demand for unique and exotic flavours. This is being driven by the influx of tourists from all over the world who are looking for new and exciting flavours to try. Additionally, the region’s cultural diversity means that there is a wide range of different cuisines available, and this is driving demand for unique and interesting flavours. Furthermore, the UAE is home to a large number of expatriates who are looking to enjoy the local cuisine, which is also increasing the demand for food flavours.

Middle East Food Flavours Market: Segmentation

The middle east Baby Care Products market has been segmented By Type and By Application.

Based on the By Type, the middle east is Natural and Synthetic. In 2021, the Natural segment held a significant share. The natural food flavour market is driven by increasing consumer demand for organic and natural food and beverage products. Consumers are becoming more conscious of the ingredients used in their food and are opting for natural flavours over artificial ones. This has led to an increase in demand for natural food flavours across the globe. This trend is expected to continue as consumers continue to prioritise the health and safety of their food, driving demand for natural food flavours even further. For instance, some food manufacturers have switched to natural flavours for their products to ensure consumers are not exposed to any health risks associated with artificial flavours.

Based on the Application, the market is classified as Bakery, Beverages, Confectionery, Dairy, Convenience Food, Snacks, and Others. In 2021, the segment is expected to account for a significant share of Beverages. Demand for healthy beverages is growing due to increasing health consciousness, which is boosting the segment’s growth. Additionally, rising disposable incomes and changing lifestyles are driving the market for beverages. The segment is expected to witness robust growth over the forecast period. As such, the beverage market is expected to experience strong demand for the foreseeable future. For example, the growing demand for energy drinks is expected to be a key factor in the growth of the beverage segment, driven by rising health awareness among consumers and the increasing popularity of these drinks among young people.

In 2021, the Middle East Food Flavours space saw several significant developments.

In January 2021, International Flavors & Fragrances (IFF) completed its merger with DuPont Nutrition & Biosciences, creating a new global leader in the food, beverage, and personal care industries. The combined company has a strong presence in the Middle East and is expected to expand its offerings in the region.
In March 2021, Symrise, a global supplier of fragrances, flavours, and food ingredients, opened an innovation centre in Dubai to cater to the growing demand for customized food and beverage solutions in the Middle East.
In May 2021, Givaudan, a Swiss manufacturer of flavours, fragrances, and active cosmetic ingredients, announced the opening of its new flagship innovation centre in Dubai. The centre is equipped with advanced technologies to develop innovative flavour solutions for the Middle East market.
In June 2021, Frutarom, a subsidiary of IFF, announced the launch of a new range of natural flavours for plant-based meat alternatives. The flavours are designed to replicate the taste and texture of animal-based products and are expected to cater to the growing demand for plant-based options in the Middle East.
In November 2021, Firmenich, a Swiss-based fragrance and flavour company, launched a new range of flavours inspired by Middle Eastern cuisine. The range includes flavours such as saffron, pomegranate, and rosewater and is expected to cater to the region’s diverse culinary preferences.

In 2022, there were several acquisitions in the Middle East Food Flavours company space.

In September 2022, Symrise announced its acquisition of the Jordanian-based company, Probiotic Group, to expand its capabilities in the Middle East market. The acquisition is expected to strengthen Symrise’s position in the region’s flavour and fragrance industry and provide access to new growth opportunities.