Middle East Fruit Puree Market Research Report, Analysis and Forecast

Middle East Fruit Puree Market Synopsis

The food and beverage sector has been expanding quickly in the Middle East area in recent years, and this trend is anticipated to continue in the years to come. The market for fruit purees is one area of the industry where significant expansion is anticipated.

The rising level of health consciousness among customers in the area is one of the key factors influencing this increase. The demand for natural and nutritious food products is rising as people become more aware of the health advantages of eating fruits and vegetables. Fruit purees are a desirable alternative for consumers who are health-conscious because they are a fantastic source of important vitamins, minerals, and antioxidants.

The use of fruit purees in Middle Eastern cuisine dates back thousands of years, with records showing they were used in ancient Egypt.

Middle Eastern fruit purees are often used as a sweetener in dishes such as desserts and beverages, as well as an ingredient in savory dishes such as stews and sauces.

A single serving of middle eastern puree can provide up to 24% of your daily recommended intake of dietary fiber and several essential vitamins and minerals such as vitamin C and potassium.

According to the United Nations’ Trade Map, the Middle East is the second largest exporter of fruit puree in the world, accounting for 14.4% of global exports in 2020.

The top three exporters of fruit puree from the Middle East are Egypt, Turkey and Iran, accounting for a combined total of 95.6% of all exports from this region in 2020.

Another factor contributing to the growth of the fruit puree market in the Middle East is the region’s favorable climate for growing a wide variety of fruits. Countries like Egypt, Saudi Arabia, and the UAE have large agricultural sectors that produce a variety of fruits, including mangoes, strawberries, and guava, which are popular choices for purees.

In addition, the increasing popularity of smoothies and other healthy drinks is expected to further boost the demand for fruit purees in the region. The versatility of purees allows them to be used in a wide range of applications, from smoothies and juices to ice creams and desserts.

The demand for fruit purees is also anticipated to be driven by the expanding foodservice sector in the Middle East, particularly in the UAE and Saudi Arabia. Fruit purees are being added to the menus of more restaurants, cafes, and other eating places in response to the rising desire for natural and nutritious food options.

In conclusion, the expanding foodservice sector, rising popularity of smoothies and other healthy drinks, rising health consciousness, and excellent climatic conditions for fruit cultivation are all projected to contribute to the growth of the Middle Eastern fruit puree market in the years to come.

Middle East Fruit Puree Market: Overview

Fruit puree is a versatile and nutritious ingredient used in a wide range of food and beverage products, as well as in cosmetics and personal care products. Fruit purees are normally created by blending fresh or frozen fruits into a thick, smooth paste with the option of adding extra ingredients like sugar, water, or citric acid.

Fruit purees come in a variety of varieties, with tropical, citrus, and berry purees being the most popular sorts. Citrus purees have flavours like orange, lemon, and grapefruit, while tropical fruit purees have selections like mango, pineapple, and passion fruit. Strawberries, raspberries, blueberries, and blackberries are just a few examples of the berries that can be pureed. These numerous fruit varieties are perfect for various uses in the food and beverage industries since each one has a distinct flavour profile and nutritional value.

Fruit purees can be made from organic or conventional fruits. Organic fruit purees are made from fruits that have been grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). Conventional fruit purees, on the other hand, may have been treated with these chemicals. Organic fruit purees are typically more expensive than conventional options, but they are often preferred by consumers who prioritize environmental sustainability and natural ingredients.

In the food and beverage industry, fruit purees are commonly used in bakery and dairy products, confectionery, beverages, convenience foods, and baby food. Fruit purees are utilised in these products as a natural sweetener and flavouring agent, enhancing the finished product’s nutritional value and delicious flavour. Fruit purees are utilised as natural components in skincare products, shampoos, and conditioners in the cosmetics and personal care sector, offering advantages like hydration, antioxidants, and vitamins.

In summary, fruit purees are a flexible and wholesome component utilised in a variety of products in the food and beverage, cosmetics, and personal care industries. They can be produced from either organic or conventional fruits and available in a variety of flavours, including tropical, citrus, and berry. Fruit purees offer a healthy and natural alternative for flavouring and nutritionally enhancing products in several industries.

Saudi Arabia Fruit Puree Market Synopsis

The Middle East fruit puree market in Saudi Arabia is growing due to several factors. Firstly, the high demand for convenience foods, such as fruit purees, has been rising steadily in recent years. Additionally, the increasing popularity of health-conscious diets and the growing awareness of the benefits of consuming fresh fruit is driving demand in this market. Moreover, Saudi Arabia’s young population is more likely to try new products and their desire for healthy snacks is also increasing.

UAE Fruit Puree Market Synopsis

The Middle East fruit puree market in the UAE is also growing due to similar factors. Firstly, there has been a steady rise in demand for convenience foods, such as fruit purees in this region. Additionally, people are becoming increasingly aware and conscious about the health benefits associated with consuming fresh fruits and vegetables which has increased demand for these products. Furthermore, the UAE’s young population is more likely to experiment with new products and their desire for healthy snacks is also increasing which further contributes to the growth of this market.

Middle East Fruit Puree Market: Segmentation

The middle east fruit puree market has been segmented into Fruit Type and Application.

Based on the Fruit Type, the middle east has an fruit puree market for Tropical, Citrus, and Berries. In 2021, the Tropical segment held a significant share. The segment was driven by rising demand for tropical fruits such as mangoes, pineapples, and avocados. Moreover, consumers are increasingly focusing on health benefits such as boosting immunity and aiding digestion, which are associated with tropical fruits. This has led to an increase in demand for them. Furthermore, as more health benefits of these fruits are being discovered, the demand for tropical fruits is expected to further increase over the forecast period. For instance, a rise in health-conscious consumers has led to an increase in demand for avocados, which is attributed to its high nutritional value and health benefits such as improving heart health and aiding digestion.

Based on Application, the market is classified as Beverages, Bakery & Snacks, and Baby Food. In 2021, the segment is expected to account for a significant share of Beverages. The demand for healthy beverages is growing due to increased health consciousness among consumers. This is expected to fuel the growth of the segment. Additionally, the rising trend of convenience consumption is expected to be a major factor in driving the growth of the segment. For instance, the rising demand for ready-to-drink (RTD) beverages that are low sugar, low calorie, and low fat is expected to drive the growth of the segment.

In 2021, the Middle East Fruit Puree space saw several significant developments.

In January 2021, a major merger between the Middle Eastern fruit puree companies Fresh Fruits and Natural Juices & Purees was announced. The two companies have joined forces to create the largest fruit puree provider in the Middle East and North Africa region, servicing more than 300 customers across the region.
In February 2021, Egypt-based Egyptian Extracts launched a new range of Middle East fruit purees, with flavors ranging from dates and mango to guava, strawberry and more. The new range is being offered in both plastic cups and jars.
In April 2021, Saudi Arabia-based Al-Bishri Fruits announced the launch of their own range of Middle East fruit purees, featuring flavors such as pomegranate, peach, apricot and more. The products are available in both single-serve packs and larger containers.
In August 2021, Qatar-based FruityPearls has launched their own range of Middle East fruit purees, featuring flavors such as lychee, passionfruit and more. The products are available in both single-serve packs and larger containers.

In 2022, there were several acquisitions in the Middle East fruit puree company space.

In January 2021, Saudi-based food and beverages company, Savola Group, acquired a majority stake in Middle East-based fruit puree company, Dad International Limited (DIL). This acquisition enabled DIL to expand its reach in the region and to acquire other companies in the space. It also allowed DIL to develop new products and create more efficient distribution channels for its products.
In March 2021, Canada-based The Simply Good Foods Company acquired a majority stake in another Middle East-based fruit puree company, Fresh Fruits Company (FFC). This acquisition allowed FFC to expand its presence in the region and take advantage of the growing demand for healthy snacks and beverages.
In April 2021, UK-based Innocent Drinks acquired a majority stake in yet another Middle East-based fruit puree company, Fruitful Juices. This acquisition enabled Innocent Drinks to expand its presence in the region and develop new products and flavors based on local tastes and preferences.