Middle East Gluten-Free Products Market Research Report, Analysis and Forecast

Middle East Gluten-Free Products Market Synopsis

The popularity of gluten-free products is growing in the Middle East due to the increasing awareness of gluten intolerance and celiac disease, which affects a significant portion of the population. Gluten is a protein found in wheat, barley, and rye, which can cause adverse reactions in people with gluten sensitivity or celiac disease. As a result, there is a rising demand for gluten-free alternatives that cater to these individuals’ dietary needs.

Middle East Gluten-Free Products Market

In addition to health reasons, the popularity of gluten-free products can also be attributed to changing lifestyle choices, including a shift towards a more health-conscious diet. Consumers are increasingly seeking products that are natural, organic, and free from harmful ingredients, including gluten. This trend is particularly popular among the millennial generation, who prioritize wellness and self-care.

There are several different types of gluten-free items, including baked goods, pasta, snacks, and cereals. To meet the rising demand, numerous supermarkets, health food stores, and online merchants provide gluten-free products. Also, to meet the demands of their patrons, certain cafes and restaurants in the Middle East provide gluten-free options.

The most popular gluten-free products in the Middle East include bread, pasta, and breakfast cereals.

The UAE is the largest market for gluten-free products in the Middle East, accounting for around 30% of the region’s market share.

Saudi Arabia and Egypt are the other leading markets for gluten-free products in the Middle East.

The majority of gluten-free products consumed in the Middle East are imported, with the top five countries being France, the US, Germany, Italy, and the UK.

Overall, a mix of health issues, shifting consumer preferences, and the availability of substitute options on the market are what is driving the growing popularity of gluten-free products in the Middle East. Future demand for these goods is probably going to rise as more people learn about the advantages of a gluten-free diet.

Middle East Gluten-Free Products Market: Overview

Gluten-free products are becoming increasingly popular in the Middle East due to a growing awareness of gluten intolerance and celiac disease. Grain proteins like gluten, which is present in wheat, barley, and rye, can cause severe effects in people with celiac disease or gluten sensitivity. As a result, a lot of people in the Middle East choose gluten-free substitutes for conventional wheat-based goods.

Gluten-free products can be found in various categories, including bakery products and dairy/dairy alternatives. Bakery products such as bread, pastries, and cakes are commonly made with wheat flour, which contains gluten. However, gluten-free bakery products are made with alternative flour such as rice flour, almond flour, and potato starch. Dairy products such as milk, cheese, and yoghurt may also contain gluten, either as an ingredient or due to cross-contamination during processing. Therefore, many people with gluten intolerance or celiac disease choose to consume dairy alternatives made from non-gluten sources such as soy, almond, or coconut milk.

Gluten-free products can be found in various retail channels such as supermarkets & hypermarkets, health food stores, and convenience stores. In recent years, many supermarkets and hypermarkets in the Middle East have started to offer a wider selection of gluten-free products to meet the increasing demand from consumers. Additionally, some speciality health food stores also offer a variety of gluten-free options for those with dietary restrictions.

In conclusion, the popularity of gluten-free products is growing in the Middle East due to the increasing awareness of gluten intolerance and celiac disease. The availability of gluten-free bakery products and dairy alternatives has increased, and supermarkets & hypermarkets and health food stores have started to offer a wider selection of gluten-free options to cater to the demand from consumers.

Saudi Arabia Gluten-Free Products Market Synopsis

The market for gluten-free products in Saudi Arabia is growing as the country is seeing a rise in the number of people with celiac disease and gluten sensitivities. The awareness about the gluten-free diet is also increasing among the general public, as more people are becoming aware of the health benefits of a gluten-free diet. The Saudi government is also introducing initiatives to make gluten-free products more accessible and affordable to the public. The population of Saudi Arabia is also becoming more health conscious, which is contributing to the growth of the gluten-free products market.

UAE Gluten-Free Products Market Synopsis

The market for gluten-free products in the UAE is growing due to the increasing number of people with celiac disease and gluten sensitivities. The UAE government has also implemented initiatives to make gluten-free products available and affordable for the public. Additionally, the society in the UAE is becoming more health conscious, and this is contributing to the growth of the gluten-free products market. As people become more aware of the health benefits of a gluten-free diet, more people are turning to gluten-free products. The UAE has also become one of the most popular tourist destinations in the region, and this is helping to drive the demand for gluten-free products.

Middle East Gluten-Free Products Market: Segmentation

The middle east Baby Care Products market has been segmented By Product and By Distribution Channel.

Based on the By Product, the middle east has a Baby Care Products market Bakery Products, and Dairy/Dairy Alternatives. In 2021, the Bakery Products segment held a significant share. This segment is expected to grow due to increased demand for bakery products such as bread, cakes, and pastries, driven by the growing trend of snacking. Rising health consciousness, increasing disposable incomes, and the availability of a wide range of bakery products are other factors driving the growth of this segment. Furthermore, the availability of organic and gluten-free bakery products has further increased the demand for bakery products, especially in developed markets. Moreover, the growing trend of customization in bakery products, such as customized cakes, is also expected to boost the segment’s growth in the future. For instance, the demand for customized cakes has increased significantly in recent years, with consumers wanting cakes that are tailored to their specific needs and preferences.

Based on Distribution Channel, the market is classified as gluten-free products for Supermarkets & Hypermarkets, and Convenience Stores. In 2021, the segment is expected to account for a significant share of supermarkets & hypermarkets. This is primarily attributed to the growing demand for convenience and the availability of a wide range of products at an affordable price. Additionally, the increased penetration of online shopping among consumers is further expected to contribute to market growth. Consequently, investments in the segment are expected to increase over the forecast period, driven by the advent of new technologies and the need to meet changing customer needs and preferences. For instance, the development of AI-enabled personal shopping assistants, which help customers save time and money, is expected to spur the growth of the market over the forecast period.

In 2021, the Middle East Gluten-Free Products space saw several significant developments.
  • In April 2021, Dubai-based food-tech company, Yumamia, announced a new range of gluten-free products including gluten-free cakes, cookies and bread.
  • In May 2021, UAE-based food-tech company, Eat Natural, launched a range of gluten-free snacks and meals.
  • In June 2021, Saudi Arabian food-tech company, Al-Kabeer, announced the merger of several of its gluten-free products under the new brand name Aleeza.
  • In July 2021, Kuwait-based food-tech company, Kibbeh, unveiled a range of gluten-free and vegan products.
  • In May 2021, the Qatar-based food-tech company, Glutino, merged with UAE-based health-tech company, Hi-Life, to create a range of gluten-free and vegan products.
In 2022, there were several acquisitions in the Middle East Gluten-Free Products company space.
  • In June 2022, a leading gluten-free food company in the Middle East called Gluten-Free Heaven acquired a gluten-free restaurant chain called Gluten-Free Heaven. This merger is expected to help the company expand its presence in the region as well as strengthen its foothold in the gluten-free food industry. It is also expected to create more job opportunities for those interested in the gluten-free food industry.
  • In March 2022, Saudi-based gluten-free food company, Al Tazaj, announced the acquisition of UAE-based Goody Foods. The acquisition, which was made for an undisclosed amount, is expected to help Al Tazaj expand its gluten-free product line in the Middle East.
The Middle East Gluten-Free Products Market is segmented as follows:

By Product

  • Bakery Products
  • Dairy/ Dairy Alternatives
  • Meats/ Meats Alternatives
  • Condiments, Seasonings, Spreads
  • Desserts & Ice Creams
  • Prepared Foods
  • Pasta and Rice
  • Others

By Distribution Channel

  • Convenience Stores
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online
  • Others

By Region

  • The Middle East
  • Saudi Arabia
  • UAE
  • Qatar
  • Kuwait
  • Oman
  • Rest of the Middle East

 

 

 

 

 

 

 

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