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Healthy eating has been more popular in the Middle East in recent years as more individuals become health-conscious and look for healthier food options. As a result, there is an increase in demand for nutritious snacks in the area.
The rising prevalence of obesity and health issues like diabetes and heart disease in the area are two factors contributing to the increase in demand for healthy snacks. Consumers are switching to healthier choices as they become more conscious of the negative effects of poor snacking habits. In addition, as the area grows increasingly urbanised and fast-paced, individuals are looking for quick, portable snacks that are both healthy and filling.
Another factor contributing to the demand for healthy snacks is the growing expatriate population in the region, who bring with them a demand for international healthy snack options. Furthermore, as social media and online platforms become increasingly popular in the region, there has been a rise in health and wellness influencers promoting healthy snacking habits, leading to an increase in awareness and demand for such products.
Also, the expansion of the food and beverage sector in the area has increased the availability and choice of healthy snack options. Protein bars, fruit and vegetable chips, nuts and seeds, low-sugar snacks, and other healthy snack products are available from both domestic and foreign businesses.
In Saudi Arabia, a government-funded program called “Healthy Eating for All” was launched in 2017 to promote healthy eating habits and reduce obesity and diabetes rates.
In 2018, Qatar launched a national campaign called “Eat Right Qatar” to promote healthy eating habits and reduce obesity and diabetes rates.
According to the World Health Organization, the Middle East has the highest prevalence of obesity in the world, with an estimated 30% of adults being obese.
In conclusion, the demand for healthy snacks in the Middle East is being driven by the expanding trend towards healthy eating and the region’s growing health concerns. The expatriate community in the area, the expanding food and beverage business and the influence of social media are further contributing factors. As more people place a higher priority on their health and look for healthier food options, the demand for healthy snacks is anticipated to increase.
As individuals in the Middle East become more health-conscious and conscious of the value of a balanced diet, healthy snacks are becoming more popular. Healthy snacks are characterised as nourishing and filling foods that are high in protein, fibre, vitamins, and minerals yet low in calories, fat, and sugar.
Meat snacks, which include beef jerky, turkey jerky, and other dried meat items, are a well-liked category of nutritious snacks. These snacks are the perfect choice for anyone trying to stick to a balanced diet because they are high in protein and low in fat and calories.
Nuts, seeds, and trail mixes are also popular healthy snacks in the Middle East, offering a variety of flavours and textures. These snacks are high in healthy fats, protein, and fibre, making them a great choice for people looking for a satisfying snack that can also provide them with essential nutrients.
Dried fruit snacks are another popular option, with a variety of fruits like dates, figs, apricots, and cranberries being commonly consumed. These snacks are a great source of fibre, vitamins, and minerals and are a healthier alternative to traditional sweet snacks.
Cereal and granola bars are also popular healthy snacks, providing a convenient on-the-go option for those looking for a quick and nutritious snack. These bars are often made with whole grains, nuts, and seeds, providing a good source of protein, fibre, and essential nutrients.
Overall, as individuals become more health conscious and aware of the need of keeping a balanced diet, healthy snacks have grown to be a popular option throughout the Middle East. As people look for accessible and wholesome solutions to complement their active lifestyles, the trend towards healthier snacking is anticipated to expand in the area.
The Healthy Snacks market in Saudi Arabia is growing due to the increasing awareness of health and wellness among the population. Consumers are becoming more conscious of their dietary choices and are looking for healthier snack options. This has led to an increase in demand for healthy snacks, such as nuts, dried fruits, and energy bars. Additionally, the government has implemented initiatives to promote healthy eating habits among its citizens, which has further contributed to the growth of the Healthy Snacks market in Saudi Arabia.
The Healthy Snacks market in the UAE is also growing due to several factors. Firstly, there is an increasing demand for healthier snack options from consumers who are becoming more health-conscious. Secondly, there is a growing trend towards convenience foods that can be consumed on the go. This has led to an increase in demand for healthy snacks that can be easily carried and consumed without compromising on taste or nutrition. Additionally, the government has implemented initiatives to promote healthy eating habits among its citizens, which has further contributed to the growth of the Healthy Snacks market in the UAE.
The middle east has healthy snacks market has been segmented into Type and Distribution Channels.
Based on the Type, the middle east has a healthy snack market for Meat Snacks, Nuts, Seeds & Trail Mixes, Dried Fruit Snacks, Cereal & Granola Bars, and Others. In 2021, the Nuts segment held a significant share. This is due to the growing demand for healthier snacking options as well as the convenience that these snacks provide. Nuts are high in protein and other vitamins and minerals, making them a popular choice for snackers. Moreover, nuts are an excellent source of fibre and healthy fats, making them a nutritious snack choice for people of all ages. For instance, almonds are a popular nut due to their high levels of vitamin E, fibre, protein, and calcium, as well as their low levels of saturated fat.
Based on Distribution Channel, the market is classified as Supermarket/ Hypermarket, Specialty Stores, Convenience Stores, and Online Retail. In 2021, the segment is expected to account for a significant share of supermarkets and hypermarkets. This is due to the increasing demand for convenience and the shift towards online shopping, as well as the introduction of new technologies such as self-checkout and contactless payment. Furthermore, the rising trend of home delivery services and the emergence of new players in the market are expected to further drive the growth of this segment. For instance, Amazon, the largest online retailer in the world, recently launched Amazon Go, a cashless and checkout-free grocery store that combines computer vision, deep learning algorithms, and sensor fusion technology.
In 2021, the Middle East healthy snacks space saw several significant developments.
In 2022, there were several acquisitions in the Middle East healthy snacks company space.
By Distribution Channel
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