Middle East Moringa Products Market Research Report, Analysis and Forecast

Middle East Moringa Products Market Synopsis

The popularity of Moringa products is on the rise in the Middle East, and there are several reasons for this trend. One of the main reasons is the numerous health benefits associated with Moringa. Moringa is rich in vitamins, minerals, and antioxidants, making it a superfood that can help boost the immune system, improve digestion, and reduce inflammation.

In addition to its health advantages, moringa is a flexible substance that may be employed in a number of different applications. You may make a tea out of moringa leaves, add them as a powder to smoothies or juices, or season salads and soups with them. While moringa seeds can be roasted and enjoyed as a snack, moringa oil can be found in skincare products.

Furthermore, it is a long-standing practise in Middle Eastern cooking to flavour foods using herbs and spices. The mild and nutty flavour of moringa makes it the ideal accompaniment to classic Middle Eastern meals like hummus or tabbouleh, giving them an added layer of flavour and nutrients.

Another factor contributing to the popularity of Moringa in the Middle East is the growing interest in natural and organic products. Consumers are increasingly seeking out products that are free from chemicals and additives, and Moringa fits the bill as a natural and organic superfood.

Turkey is responsible for nearly 36% of all exports from the Middle East, followed by Iran (27%), Egypt (10%) and Israel (9%).

According to a survey conducted by Euromonitor International, three-quarters of respondents in Saudi Arabia said they had tried a product containing moringa ingredients in the past 12 months.

The use of moringa powder is most popular in the Middle East region due to its high nutrient content and numerous health benefits, including improved digestion and boosted energy levels.

The UAE leads the region in terms of sales of moringa products, followed by Saudi Arabia and Qatar.

Last but not least, the popularity of Moringa products in the Middle East is a result of their accessibility and cost. Consumers can easily get moringa products because they are extensively distributed in supermarkets, health food stores, and internet sellers. Furthermore, Moringa is a cost-effective superfood, making it a well-liked option for individuals on a tight budget.

Overall, the abundance of health advantages, adaptability, cultural fit, natural and organic appeal, and accessibility of moringa products are responsible for their acceptance in the Middle East. It is expected that more inventive and distinctive Moringa products will be brought to the market to meet the variety of tastes and preferences of consumers in the area as the demand for natural and healthy products continues to rise.

Middle East Moringa Products Market: Overview

Moringa products are derived from the Moringa oleifera tree, which is native to parts of Africa and Asia. This plant has been used for centuries in traditional medicine, and more recently, it has gained popularity as a superfood due to its high nutrient content. Moringa products come in various forms, including tea, oil, seeds, and leaf powder.

Moringa tea is made by steeping the dried leaves of the Moringa plant in hot water. It is rich in antioxidants and nutrients such as vitamins A, C, and E, and minerals like iron and calcium. Moringa tea is widely available in supermarkets, hypermarkets, convenience stores, and specialty stores.

Moringa oil is derived from the seeds of the Moringa plant and is known for its moisturizing properties. It is rich in fatty acids and vitamins, making it a popular ingredient in skincare products. Moringa oil is available in specialty stores and online retail outlets.

Moringa seeds can be eaten roasted or raw and are a good source of protein, fiber, and vitamins. They are available in specialty stores and online retail outlets.

Moringa leaf powder is made by grinding dried Moringa leaves into a fine powder. It is a versatile ingredient that can be added to smoothies, juices, or used as a seasoning in various dishes. Moringa leaf powder is available in supermarkets, hypermarkets, convenience stores, specialty stores, and online retail outlets.

In recent years, the popularity of Moringa products has increased significantly, and they are now widely available in various retail outlets. Supermarkets and hypermarkets offer a range of Moringa products, including tea, leaf powder, and oil. Convenience stores and specialty stores typically carry a smaller selection of Moringa products, often focused on Moringa tea or leaf powder. Online retail outlets provide a convenient way for consumers to purchase Moringa products from the comfort of their own homes, with a range of products available at the click of a button.

In conclusion, Moringa products are a popular and versatile range of superfoods, offering numerous health benefits and a variety of culinary uses. Whether purchased from supermarkets, specialty stores, or online retail outlets, Moringa tea, oil, seeds, and leaf powder offer a convenient way to incorporate this nutrient-rich plant into one’s diet and skincare routine.

Saudi Arabia Moringa Products Market Synopsis

The moringa products market in Saudi Arabia is growing due to the increasing health awareness among the citizens. The health benefits of moringa products have become more widely known and there is an increasing demand for healthy food options. Additionally, the government is promoting the consumption of moringa products due to its high nutritional value and its potential to reduce the risk of many diseases. Furthermore, the growing trend of organic and health-conscious food has also contributed to the growth of the moringa products market in Saudi Arabia.

UAE Moringa Products Market Synopsis

The moringa products market in the UAE is growing due to the increasing number of health-conscious individuals in the country. The UAE has a large population of expatriates who have become increasingly health conscious, and are looking for healthier food options. The government is also promoting the consumption of moringa products due to its high nutritional value and potential to reduce the risk of many diseases. Additionally, the growing trend of organic and health-conscious food has also contributed to the growth of the moringa products market in the UAE.

Middle East Moringa Products Market: Segmentation

The middle east dehydrated vegetable market has been segmented By Type and By Distribution Channel.

Based on the By Type, the middle east has a dehydrated vegetable market ea, Oil, Seeds, and Leaf Powder. In 2021, the Leaf Powder segment held a significant share. Leaf Powder provides a wide range of health benefits, including improved digestion and cardiovascular health. It is easy to use and can be added to smoothies, teas, and other recipes. It is also an affordable and sustainable way to get essential vitamins and minerals. Moreover, Leaf Powder is a great source of antioxidants and anti-inflammatory compounds, which make it an excellent choice for those looking to improve their overall health and well-being. For instance, Leaf Powder contains high levels of Vitamin A, which helps to support healthy vision and immunity.

Based on Distribution Channel, the market is classified as Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail. In 2021, the segment is expected to account for a significant share of Supermarkets/Hypermarkets. This will be driven by the growing demand for convenience and the growing demand for online grocery shopping. Moreover, the increasing number of working women is expected to create further demand for supermarkets and hypermarkets. To capitalize on this growth, retailers are investing heavily in e-commerce capabilities, store formats, and supply chain systems to ensure they remain competitive in the supermarket/hypermarket landscape. For instance, Amazon recently acquired Whole Foods Market, a supermarket chain focused on organic and natural products, in order to gain a foothold in the grocery industry.

In 2021, the Middle East Moringa Products space saw several significant developments.

In April 2021: Sanaa Nutrition, a leading moringa product company in the Middle East, announced the launch of their new line of vegan-friendly moringa powder. The powder is free of artificial colors, preservatives, and flavors, and is made with only the freshest and highest quality moringa leaves.
In May 2021: Moringa World, a leading moringa product company in the Middle East, completed their merger with Zaytoun, a leading provider of natural and organic health supplements. The merger will allow Moringa World to expand their product offerings and provide customers with a wider variety of moringa products.
In June 2021: Nature’s Way, a leading moringa product company in the Middle East, launched their new line of organic moringa capsules. The capsules are made with only the purest, organic moringa leaves, and are free of any artificial colors, preservatives, and flavors.
In July 2021: Amman Health, a leading moringa product company in the Middle East, announced the launch of their new line of vegan-friendly moringa oil. The oil is made with only the freshest, organic moringa leaves, and contains no artificial colors, preservatives, or flavors.

In 2022, there were several acquisitions in the Middle East Moringa Products company space.

In April 2022, the Middle Eastern company MoringaBio announced that they had acquired the Saudi Arabian retail chain, Al-Nour. This strategic move will allow MoringaBio to expand its presence in Saudi Arabia and the Middle East as they look to expand their range of moringa-based products into the retail market. Al-Nour is a well-established chain with over 200 stores across the region, giving MoringaBio a great platform to launch their moringa products.