Middle East Nutraceuticals Products Market Research Report, Analysis and Forecast

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Middle East Nutraceuticals Products Market Synopsis

The popularity of nutraceutical goods is rising in the Middle East as people there become more aware of the value of living a healthy lifestyle and seeking preventive medical treatment. Products known as nutraceuticals offer both nutritional and therapeutic advantages. They are made from organic materials like plants and include bioactive substances that have health advantages over and above just nourishment. There are many different ways to buy nutraceuticals, including capsules, tablets, powders, and liquids.

The Middle East’s high disposable income, rising health concerns, and the ageing population are among the factors contributing to the region’s rising demand for nutraceutical products. To maintain their health and prevent ailments, consumers are looking for natural alternatives to orthodox treatment. Using nutraceutical products can safely and effectively address these issues.

Furthermore, the COVID-19 pandemic has also accelerated the demand for nutraceutical products as consumers are more conscious of their health and wellness. Immunity-boosting nutraceuticals, such as vitamins, minerals, and herbal supplements, are in high demand due to their potential to enhance the body’s immune system and prevent infections.

Nutraceutical products such as herbal medicines, functional foods, dietary supplements, and fortified foods are increasingly being used by people in the Middle East for health purposes.

Saudi Arabia is expected to be the largest market for nutraceuticals in the Middle East, accounting for a market share of 35%.

Nutraceutical products are available in various categories, including functional foods, dietary supplements, and personal care products. They are formulated to cater to different health needs, such as bone health, heart health, weight management, and skincare. Consumers can choose from a range of nutraceutical products based on their specific health needs.

In conclusion, the growing awareness of the importance of a healthy lifestyle, increasing health concerns, high disposable income, and the COVID-19 pandemic have all contributed to the popularity of nutraceutical products in the Middle East. The availability of these products in various categories and forms has made it easier for consumers to maintain their health and well-being.

Middle East Nutraceuticals Products Market: Overview

Nutraceutical products are food-based products that offer additional health benefits beyond basic nutrition. These items are made from food sources and are frequently consumed as functional foods, nutritional supplements, and beverages. Bioactive substances found in nutraceutical goods have the ability to enhance health and fend off chronic diseases.

Nutraceutical goods come in a variety of forms, such as nutritional supplements, functional foods, and functional beverages. Dietary supplements come in the shape of pills, capsules, or liquids and are filled with nutrients that are good for human health, including vitamins, minerals, and other bioactive substances. Functional foods are enhanced with extra nutrients or bioactive substances to offer more health advantages. Functional beverages are infused with nutrients that are good for human health, such as vitamins, minerals, or other bioactive substances.

Some of the most common bioactive compounds found in nutraceutical products include probiotics, prebiotics, vitamins, and minerals. Probiotics are live bacteria and yeasts that are beneficial for human health, particularly for digestive health. Prebiotics are non-digestible food components that promote the growth of probiotics in the gut. Vitamins and minerals are essential nutrients that are required for various metabolic processes in the human body.

The growing knowledge of the health benefits of nutraceutical goods has led to a major rise in the market for these items in recent years. The Middle East’s nutraceutical market is expanding significantly as a result of more people adopting healthier lifestyles and the prevalence of chronic diseases rising. In the upcoming years, the Middle Eastern market for nutraceutical products is anticipated to expand rapidly, with an emphasis on functional foods and beverages that provide extra health advantages.

Saudi Arabia Nutraceuticals Products Market Synopsis

The Nutraceutical Products market in Saudi Arabia is growing due to the increasing health consciousness among the population. This is being driven by the nation’s growing middle class, who have the disposable income to purchase high-quality health supplements. Additionally, Saudi Arabia’s government is also actively promoting healthy lifestyles and encouraging its citizens to adopt healthier diets. This includes providing access to nutraceutical products, such as vitamins and minerals, and encouraging their use. This has further boosted the nutraceutical products market in Saudi Arabia, as more people are conscious of their health and nutrition.

UAE Nutraceuticals Products Market Synopsis

The Nutraceutical Products market in the UAE is also growing due to the increasing health awareness of the population. This is being driven by the nation’s rising income levels and increasing access to healthcare. Additionally, the UAE government is actively promoting healthy lifestyles and encouraging its citizens to adopt healthier diets, which includes providing access to nutraceutical products such as vitamins and minerals. Furthermore, the UAE is home to several large international nutraceutical companies, which are helping to boost the nutraceutical products market in the region. This is further supplemented by the nation’s numerous free trade zones, which provide a competitive market for nutraceutical products.

Middle East Nutraceuticals Products Market: Segmentation

The middle east Baby Care Products market has been segmented By Product and By Source.

Based on the By Product, the middle east has Dietary Supplements, Functional Food, and Functional Beverages. In 2021, the Dietary Supplements segment held a significant share. This share was due to the increasing acceptance of dietary supplements among consumers as a result of their health benefits. Furthermore, the rising demand for natural ingredients from consumers has encouraged manufacturers to produce a variety of dietary supplements. This has further increased the popularity of dietary supplements in the health and wellness industry. Therefore, the dietary supplement market is expected to witness significant growth in the coming years. For instance, Nestle Health Science launched a probiotic supplement to support digestive health based on natural ingredients.

Based on the Source, the market is classified as nutraceuticals products for Probiotics, Prebiotics, Vitamins, and Minerals. In 2021, the segment is expected to account for a significant share of probiotics. This is due to increased consumer awareness of the health benefits of probiotic supplements, as well as the availability of a wide range of probiotic products. The growing demand for probiotics is expected to drive the market over the forecast period. Consequently, manufacturers are focusing on producing high-quality probiotics to meet the increasing demand and capitalize on the market opportunity. For instance, Ganeden has launched a probiotic supplement in the form of a chewable tablet that targets gut health and immune system support.

In 2021, the Middle East Nutraceuticals Products space saw several significant developments.

In January 2022, Royal DSM N.V. announced the launch of its new nutraceuticals division, DSM Nutrition. The new division will focus on creating and producing health and wellness products, including food and beverages, dietary supplements, and health and nutrition products. The move is expected to have a positive impact on DSM’s nutraceuticals business, as the company will be able to offer more products and services to consumers in the Middle East.
In June 2021, Amway Corporation announced the launch of its new nutraceuticals division, Amway Health. The division will focus on creating and producing health and wellness products, including food and beverages, dietary supplements, and health and nutrition products.
In September 2021, Bayer AG announced the launch of its new nutraceuticals division, Bayer Nutrition. The new division will focus on creating and producing health and wellness products, including food and beverages, dietary supplements, and health and nutrition products.
In October 2021, Cargill Incorporated announced the launch of its new nutraceuticals division, Cargill Nutrition. The new division will focus on creating and producing health and wellness products, including food and beverages, dietary supplements, and health and nutrition products.
In December 2021, Groupe Danone announced the launch of its new nutraceuticals division, Danone Wellness. The new division will focus on creating and producing health and wellness products, including food and beverages, dietary supplements, and health and nutrition products.

In 2022, there were several acquisitions in the Middle East Nutraceuticals Products company space.

In April 2021, BASF SE announced the acquisition of Pronova Solutions, a US-based nutraceuticals company. This acquisition is expected to strengthen BASF’s presence in the nutraceuticals space and provide access to new product lines in the areas of vitamins, minerals, supplements, and nutrition products.
In May 2021, Royal DSM N.V. announced the acquisition of Nutrition 21, a US-based nutraceuticals company. The acquisition is expected to strengthen DSM’s presence in the nutraceuticals space and provide access to new product lines in the areas of vitamins, minerals, supplements, and nutrition products.