Middle East Oat Milk Market Research Report, Analysis and Forecast

Middle East Oat Milk Market Synopsis

Oat milk is a plant-based milk that is made from oats and water. It has gained popularity in the Middle East in recent years due to its various health benefits and sustainability. Oat milk is suitable for individuals who are lactose intolerant, vegan, or simply looking for a healthier milk alternative.

One of the reasons for the growing popularity of oat milk in the Middle East is its health benefits. Oat milk is rich in fibre, protein, vitamins, and minerals, making it a nutritious addition to one’s diet. It is also low in fat and calories, making it an ideal choice for those who are watching their weight.

Another reason for the popularity of oat milk in the Middle East is its sustainability. Oats require less water and resources to grow compared to dairy cows, making oat milk a more eco-friendly choice. Additionally, oat milk is often packaged in eco-friendly cartons, which appeal to consumers who are concerned about the environment.

Oat milk is a popular alternative milk source in the Middle East.

It is often used as an ingredient to make traditional Arab dishes like muhallabia, a type of pudding.

Recent studies have shown that oat milk may reduce the risk of cardiovascular disease and improve cholesterol levels.

Oat milk is also being used as a base for vegan ice creams, smoothies, and other desserts.

Oat milk is available in different flavours, including sweetened, unsweetened, and flavoured varieties such as vanilla and chocolate. It is also available in different packaging, including cartons and bottles. Oat milk can be found in most supermarkets and health food stores in the Middle East, as well as online retailers.

In conclusion, the popularity of oat milk in the Middle East can be attributed to its various health benefits and sustainability. As more consumers become health-conscious and environmentally aware, the demand for oat milk is likely to continue growing in the region.

Middle East Oat Milk Market: Overview

It’s not surprising that oat milk is becoming extremely popular in the Middle East. This plant-based milk substitute is created from whole oat grains and water, and customers are drawn to it because of the many health advantages it offers. It has a lot of fibre, calcium, and vitamins A and D, and is low in calories and fat. Oat milk is also naturally lactose-free, which makes it a great choice for people with lactose intolerance or other dietary limitations.

The expansion of veganism and plant-based diets in the area has also been linked to the popularity of oat milk. Customers are searching for better, more sustainable options as they become more cognizant of the food they consume. Oat milk fits the bill perfectly and is seen as an ethical and environmentally friendly choice.

When it comes to purchasing oat milk, consumers have several options to choose from. Organic and conventional varieties are available, with organic options being particularly popular among health-conscious consumers. Oat milk can be found in cartons, tetra packs, and other packaging options, and it can come in plain or flavoured varieties. Popular flavours include vanilla, chocolate, and strawberry.

Overall, the popularity of oat milk in the Middle East is expected to continue growing as consumers become more health conscious and environmentally aware. It is a versatile and tasty milk alternative that can be used in cooking, baking, or simply enjoyed on its own.

Saudi Arabia Oat Milk Market Synopsis

The Oat Milk market in Saudi Arabia is growing due to the increasing demand for healthier, plant-based alternatives to cow’s milk. Saudi Arabia has a large population of people who are health-conscious and are looking for more nutritious and natural food options. Oat Milk is naturally low in fat, and it is cholesterol-free, making it an attractive option for those looking to reduce their saturated fat intake. Additionally, the taste and texture of Oat Milk make it a great alternative to traditional dairy-based milk. As more people in Saudi Arabia become aware of the health benefits of Oat Milk, the demand for this product is increasing rapidly.

UAE Oat Milk Market Synopsis

The Oat Milk market in the UAE is growing due to the increasing number of health-conscious consumers in the region. Oat Milk is a great alternative to traditional dairy-based milk and is naturally low in fat and cholesterol-free. This makes it a great option for those looking to reduce their saturated fat intake. Additionally, the taste and texture of Oat Milk make it a great choice for those who are lactose intolerant or vegan. As more people in the UAE become aware of the health benefits of Oat Milk, the demand for this product is increasing rapidly.

Middle East Oat Milk Market: Segmentation

The middle east Oat Milk market has been segmented By Source and By Packaging.

Based on the By Source, the middle east has an Oat Milk market for Organic, and Conventional. In 2021, the conventional oat milk segment held a significant share. This segment is projected to continue its dominance over the forecast period. Oat milk is made from oats and is considered a good alternative to dairy milk due to its low-fat content and high fibre content. It is also a vegan-friendly alternative to cow’s milk. Furthermore, oat milk is gaining popularity among consumers due to its lower environmental footprint and its affordability when compared to almond milk. For example, Oatly, a leading Swedish oat milk brand, has been able to produce a product that has a smaller carbon footprint than cow’s milk and is also cheaper than almond milk.

Based on Packaging, the market is classified as Cartons and bottles. In 2021, the segment is expected to account for a significant share of Cartons. The segment is likely to be driven by increasing demand for lightweight cartons that are more cost-effective, sustainable, and reduce environmental impacts. Additionally, the growing demand for convenience foods and beverages is expected to fuel the carton segment’s growth. Moreover, with the rising trend of e-commerce, the demand for cartons is expected to further surge, making them a profitable product shortly.

In 2021, the Middle East Oat Milk space saw several significant developments.

In January 2021, Oatly announced its launch in the Middle East, with Saudi Arabia and the United Arab Emirates (UAE) being the first two countries in the region to receive the oat milk brand.
In April 2021, Oatly launched its Barista Edition oat milk in the Middle East in partnership with Almarai. The Barista Edition is available in Saudi Arabia, the UAE, Bahrain, Kuwait, and Qatar.
In June 2021, Al Ain Dairy launched its first oat milk products in the Middle East. The line includes oat milk beverages and oat milk-based smoothies and is available in the UAE, Qatar, Bahrain, and Kuwait.
In August 2021, Al Rawabi Dairy and Al Ain Dairy announced a strategic partnership to launch a line of oat milk products in the Middle East. The line includes oat milk beverages and cooking ingredients and is available in the UAE, Saudi Arabia, Bahrain, Kuwait, and Qatar.

In 2022, there were several acquisitions in the Middle East Oat Milk company space.

In March 2022, American food-tech giant General Mills announced that it had purchased a majority stake in Oatly for an undisclosed amount. The company stated that it was attracted to Oatly’s leading position in the fast-growing oat milk market, with products already sold in 30 countries. This acquisition is expected to give General Mills a stronger presence in the Middle East, as well as a foothold in the plant-based food sector.
In April 2022, the UAE-based food and beverage company, Agthia Group, announced that it had acquired a 50% stake in Oatly. The company stated that it was attracted to Oatly’s position as a global leader in oat milk and its presence in the growing Middle East market. This acquisition is expected to give Agthia Group access to Oatly’s innovative oat-based products, and a platform to further expand its presence in the Middle East.
In May 2022, Saudi Arabia-based dairy giant Almarai announced that it had acquired a majority stake in Oatly. The company stated that it was attracted to Oatly’s position as a leader in the fast-growing oat milk market, and its presence in the Middle East. This acquisition is expected to give Almarai access to Oatly’s innovative oat-based products, and a platform to further expand its presence in the region.