© 2021 All rights reserved
Datavagyanik- Your Research Partner
The Middle East has a significant market for packaged drinking water for several reasons. First, there is a lack of freshwater resources in the area, which makes it challenging for people to get access to clean, safe drinking water. As a result, people are consuming more packaged drinking water because it is thought to be safer and more convenient.
Second, the Middle East’s hot and dry climate, particularly in the summer, can cause dehydration and increase the need for water consumption. For those who are constantly on the go, packaged drinking water offers a practical and accessible source of hydration.
Moreover, the growth of the tourism industry in the region has further fueled the demand for packaged drinking water. Tourists, especially those from countries where tap water is not considered safe to drink, prefer to consume packaged drinking water to avoid any health risks.
Lastly, the rise of e-commerce and home delivery services has made it easier for consumers to purchase packaged drinking water in bulk and have it delivered to their doorstep. This convenience has led to an increase in demand for packaged drinking water in the region.
Overall, the demand for packaged drinking water in the Middle East is driven by factors such as water scarcity, hot climate, tourism, and the convenience of e-commerce and home delivery services.
Packaged drinking water refers to water that is purified and packaged in bottles, cans, or other containers for consumption. The market offers a variety of packaged drinking water options, including spring water, filtered water, mineral water, and sparkling water.
The purest type of packaged drinking water is often thought to be spring water, which is derived from natural springs. Typically, it is filtered to get rid of any pollutants before being packaged for consumption.
Contrarily, purified water has gone through a thorough purification procedure to get rid of any impurities or contaminants. Filtration, distillation, or reverse osmosis may be used in the purification process to get rid of any contaminants like bacteria, viruses, or chemicals from the water.
Mineral water, as the name suggests, contains naturally occurring minerals and salts, which give it a distinct taste and nutritional value. It is sourced from underground wells or springs and is usually bottled at the source to maintain its purity and mineral content.
Sparkling water is carbonated water that contains dissolved carbon dioxide gas, giving it a bubbly texture and refreshing taste. It can be flavoured with natural fruit extracts or essences to add flavour and variety.
Due to the Middle East’s arid environment and scarcity of natural water resources, packaged drinking water is in high demand there. To be confident they are drinking clean, safe water, many individuals prefer to drink packaged drinking water. The region’s expanding tourism sector, urbanisation, and population growth have all contributed to an increase in the demand for packaged drinking water.
In general, packaged drinking water is a practical and secure choice for Middle Easterners to guarantee access to clean and secure drinking water. Customers can select the kind of packaged drinking water that best meets their taste and nutritional requirements thanks to the range of options offered.
The Packaged Drinking Water market in Saudi Arabia is growing due to the increasing demand for safe and clean drinking water. The country has seen a rapid increase in population over the past few years, which has led to an increased demand for packaged drinking water. Additionally, the government of Saudi Arabia has implemented stringent regulations on the quality of drinking water, which has further increased the demand for packaged drinking water. Furthermore, the country has seen an increase in tourism, which has also contributed to the growth of the market.
The Packaged Drinking Water market in the UAE is also growing due to several factors. The country has seen a rapid increase in population over the past few years, which has led to an increased demand for packaged drinking water. Additionally, the government of UAE has implemented stringent regulations on the quality of drinking water, which has further increased the demand for packaged drinking water. Furthermore, due to its hot climate and high temperatures, there is an increased need for clean and safe drinking water in this region. This has also contributed to the growth of this market.
The middle east has packaged drinking water market has been segmented into Product and Distribution Channel.
Based on the Product, the middle east has a packaged drinking water market for Spring Water, Purified Water, Mineral Water, and Sparkling Water. In 2021, the purified water segment held a significant share. This is due to growing awareness of the health benefits of drinking purified water, such as improved digestion, better hydration, and a reduced risk of certain diseases. Additionally, the increasing availability of purified water in both online and traditional stores has also contributed to its high market share. As a result, the demand for purified water is expected to increase exponentially in the coming years. For instance, bottled water has been growing in popularity over the past few years. This is because a growing number of people are now choosing it over other drinks due to its health benefits.
Based on Distribution Channel, the market is classified as On-trade, and Off-trade. In 2021, the segment is expected to account for a significant share of Off-trade. This is due to the increasing demand for convenience and the rise of e-commerce, which has made it easier for consumers to purchase beverages online. Additionally, health-conscious consumers are driving the demand for healthier beverages, resulting in increased sales of products in this segment. To further capitalize on these trends, manufacturers are focusing on introducing more health-oriented and convenient products, such as ready-to-drink (RTD) beverages, to satisfy the growing demand. For example, PepsiCo recently launched its ready-to-drink versions of Gatorade and Starbucks drinks to meet changing consumer needs.
By Distribution Channel
“Every Organization is different and so are their requirements”- Datavagyanik
Add the power of Impeccable research, become a DV client