Middle East Packaged Fruit Juice Market Research Report, Analysis and Forecast

Middle East Packaged Fruit Juice Market Synopsis

The demand for packaged fruit juice in the Middle East has been on the rise in recent years due to several factors Growing health consciousness among residents of the area is one of the key causes of this rise in demand. Compared to sugary sodas and other carbonated beverages, which are linked to some health issues like obesity and diabetes, packaged fruit juice is seen as a healthier option.

People are also looking for convenient and simple-to-consume food and beverage options due to the region’s growing urbanisation and fast-paced lifestyle. Bottled fruit juice is a convenient and quick way for busy people to get the vital vitamins and nutrients they need.

Additionally, the Middle East has a hot and arid climate, which makes it difficult to grow certain fruits and vegetables locally. As a result, many fruits and vegetables are imported from other countries, making packaged fruit juice a convenient and cost-effective option for consumers.

The majority of packaged fruit juices sold in the Middle East are imported from Europe and North America, with local production accounting for only a small fraction of total sales.

Saudi Arabia is the largest market for packaged fruit juices in the Middle East, accounting for over 40% of total sales in 2019.

The UAE is the second-largest market for packaged fruit juices in the Middle East, with a share of around 25%.

In addition, many expatriates are living in the Middle East, and many of them are from nations like Pakistan and India where drinking fruit juice is a common custom. The demand for a packaged fruit juice that these immigrants create increases its availability in the area.

In conclusion, several reasons, including the region’s growing health consciousness, the desire for quick food and beverage options, the climate, and the existence of a sizable expatriate population, contribute to the demand for bottled fruit juice in the Middle East.

Middle East Packaged Fruit Juice Market: Overview

Packaged fruit juice is a popular beverage in the Middle East, enjoyed by people of all ages. It is made by extracting the juice from various fruits and then processing and packaging it for distribution and sale. Some of the most commonly used fruits for packaged fruit juice include apples, oranges, grapes, pineapple, mango, and others.

The convenience of packaged fruit juice is one factor in its appeal. These drinks are simple to find in grocery stores, supermarkets, and convenience stores, making them a convenient option for people to stay hydrated while on the go. Also, compared to fresh fruit juice, bottled fruit juice has a longer shelf life, making it a more useful choice for consumers.

The availability of a wide range of packaging options is another factor in the popularity of bottled fruit juice. Fruit juice is frequently packaged in Tetra packs, cans, bottles, and other containers, and each choice has benefits. Tetra packs are popular due to their convenience and portability, while cans are a good option for those who want to enjoy their juice cold. Bottles, on the other hand, are popular for their reusability and durability.

Furthermore, packaged fruit juice is often fortified with vitamins and minerals, making it a nutritious option for those who may not consume enough fruits and vegetables in their diet. Additionally, many packaged fruit juices are made without added sugars or preservatives, making them a healthier option compared to sugary sodas and other sweetened beverages.

In conclusion, packaged fruit juice is a popular beverage in the Middle East due to its convenience, variety of packaging options, longer shelf life, and nutritional benefits. With the increasing demand for healthy and convenient beverages, the market for packaged fruit juice is expected to continue to grow in the region. `

Saudi Arabia Packaged Fruit Juice Market Synopsis

The Packaged Fruit Juice market in Saudi Arabia is growing due to the increasing health consciousness among consumers. Consumers are increasingly looking for healthier alternatives to sugary drinks, and packaged fruit juices provide a convenient and healthy option. Additionally, the rising disposable incomes of consumers in Saudi Arabia have enabled them to purchase more expensive packaged fruit juices, which has further contributed to the growth of this market.

UAE Packaged Fruit Juice Market Synopsis

The Packaged Fruit Juice market in the UAE is also growing due to the increasing demand for convenience and health-conscious products. Consumers in the UAE are increasingly looking for convenient and healthy options when it comes to their beverages, and packaged fruit juices provide an easy solution. Additionally, the rising number of health-conscious consumers in the UAE has further contributed to the growth of this market.

Middle East Packaged Fruit Juice Market: Segmentation

The middle east has packaged fruit juice market has been segmented into Types of fruit and Packaging.

Based on the Types of fruit, the middle east has a packaged fruit juice market for Apple, Orange, Grapes, Pineapple, Mango, And Others. In 2021, the Orange segment held a significant share. Oranges are one of the most widely consumed fruits in the area, and orange juice is a preferred beverage. Orange juice is also a favourite among consumers who are concerned about their health because it is high in vitamin C, a substance that is essential for a strong immune system. Apple, grape, and pineapple juice are additional well-liked fruit juices in the Middle East in addition to orange juice. Another well-liked option is mango juice, especially in the Persian Gulf region where mangoes are farmed locally.

Based on Packaging, the market is classified as Tetra Packs, Cans, Bottles, And Others. In 2021, the segment is expected to account for a significant share of Tetra Packs. Tetra packs are especially well-liked since they are convenient and simple to use, as well as being lightweight and simple to store and transport. They are also renowned for having a longer shelf life, which makes them perfect for restaurants and retail stores.

On the other hand, bottles are well-liked for their robustness and reusability. They are particularly well-liked for their practicality and usability and are frequently used for bigger volumes of fruit juice, such as family-sized bottles. Because they can be recycled and reused, bottles are frequently selected by customers who care about the environment.

Recent Developments

In 2021, the Middle East packaged fruit juice space saw a number of significant developments.

In 2021, one of the most significant developments in the Middle East packaged fruit juice space was the merger between two of the region’s leading juice companies, Al Ain and Almarai. The merger created a new entity, Al Ain Almarai, which is now one of the largest juice companies in the Middle East. The merger was driven by a desire to create a more efficient and cost-effective production process, as well as to expand into new markets.
In 2021, Saudi Arabia-based beverage company Zamzam launched its first line of organic juices. The company has also recently introduced a range of flavoured juices that are made with natural ingredients and no added sugar or preservatives.
In 2021, Dubai-based beverage company Jashanmal launched its line of premium juices. The company has focused on creating unique flavours that are not available elsewhere in the region and has also invested heavily in marketing campaigns to promote its products.

In 2022, there were several acquisitions in the Middle East packaged fruit juice company space.

In 2022, The acquisition of Juice It Up! by PepsiCo 2022 was among the most major transactions in the Middle East packaged fruit juice industry. PepsiCo was able to grow its client base and increase its footprint in the Middle East thanks to this acquisition. Additionally, by utilising Juice It Upcurrent !’s distribution network and production capabilities, PepsiCo was able to quickly increase the range of products it offered in the region.
In 2022, Almarai, a Saudi-based dairy giant, acquired Almarai to expand its presence in the Middle East, access a larger customer base, and leverage Almarai’s distribution network and production capabilities to quickly expand its product offerings in the region.