Middle East Peanut Butter Market Research Report, Analysis and Forecast

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Middle East Peanut Butter Market Synopsis

Peanut butter has been a popular food item for decades, and its popularity is expected to continue growing in the coming years. The demand for peanut butter is rising due to several causes, such as shifting consumer preferences, rising health consciousness, and growing knowledge of its health advantages.

Firstly, the demand for peanut butter is being driven by shifting consumer preferences. When it comes to portable, healthful snacks that are simple to eat on the go, peanut butter is the ideal choice. In addition, peanut butter is a flexible ingredient that works in a range of cuisines, making it a popular option for consumers trying to boost the flavour and nutrition of their meals.

Secondly, rising health consciousness is also driving the demand for peanut butter. Peanut butter is a good source of protein, fibre, and healthy fats, making it a great choice for people who are looking to maintain a healthy diet. Additionally, peanut butter is often used as a substitute for less healthy spreads like butter or margarine, which is also contributing to its popularity.

The Middle East is the world’s largest producer of peanut butter, accounting for over 40% of global production.

Peanut butter is a popular food in the Middle East, with many countries having their unique recipes and flavours.

Peanut butter is also used to make desserts such as halva and maamoul (date-filled cookies).

The majority of peanut butter produced in the Middle East is used for domestic consumption, with only a small portion being exported to other countries.

Peanut butter is a major source of protein and other essential nutrients in the Middle East, providing an important dietary supplement for many people living in the region.

Finally, demand is being fueled by growing knowledge of peanut butter’s health advantages. Consuming peanut butter has been linked to improved cognitive performance, a lower risk of heart disease, and even weight loss, according to studies. The demand for peanut butter is anticipated to increase as more individuals become aware of these advantages.

Overall, it is anticipated that there will be a large increase in demand for peanut butter in the next years due to a convergence of shifting consumer preferences, growing health consciousness, and growing knowledge of the health advantages of peanut butter. Manufacturers and merchants in the peanut butter sector have a fantastic opportunity to take advantage of this development and satisfy the rising demand for this well-liked food product.

Middle East Peanut Butter Market: Overview

Peanut butter is a spread made from ground-roasted peanuts. It is a well-liked meal that appeals to people of all ages and is frequently used as a topping for fruit and vegetables as well as a spread on bread or toast and as an ingredient in baked goods. There are two primary textures of peanut butter: crunchy and creamy.

Crispy peanut butter has a crunchy texture because it is created from ground peanuts that still have tiny peanut bits present. Creamy peanut butter, on the other hand, is created from ground peanuts that are pureed until smooth, resulting in a spread with a creamy texture. Consumers throughout the world can find both varieties of peanut butter and like them.

Peanut butter can be purchased both online and offline. In recent years, online retailers have become an increasingly popular way for consumers to purchase peanut butter. Many large retailers now offer online shopping options, allowing consumers to purchase their favourite peanut butter brands with just a few clicks. Additionally, many smaller retailers have popped up online, offering a wide variety of unique and speciality peanut butter products.

Offline, peanut butter is widely available in grocery stores, supermarkets, and speciality food stores. It can be found in a variety of packaging options, including jars, tubs, and individual portions. Consumers can choose from a range of brands and types of peanut butter, including organic, natural, and reduced-fat options.

In conclusion, peanut butter is a popular food item that comes in two main textures: crunchy and creamy. It can be purchased both online and offline, with a wide range of brands and packaging options available. Whether you prefer to shop in-store or online, there are plenty of options available to satisfy your peanut butter cravings.

Saudi Arabia Peanut Butter Market Synopsis

The increased desire for healthier food options is driving growth in the peanut butter market in Saudi Arabia. As consumers in the area become more health-conscious, they search for better snacks to replace their current favourites. With a fantastic source of protein, good fats, and vitamins, peanut butter is a desirable choice for anyone trying to better their diet. Also, as customers’ disposable incomes increased in Saudi Arabia, they were able to buy more pricey goods like peanut butter, which further fueled the market’s expansion.

UAE Peanut Butter Market Synopsis

The Peanut Butter market in the UAE is also growing due to several factors. The country has seen an influx of ex-pats from all over the world who have brought with them their dietary preferences and habits. This has led to an increased demand for products such as peanut butter that are not traditionally consumed in the region. Additionally, there has been a rise in health consciousness among consumers in the UAE, which has further driven up demand for healthier food options such as peanut butter.

Middle East Peanut Butter Market: Segmentation

The middle east peanut butter market has been segmented into Type and Distribution Channels.

Based on the Types, the middle east has a peanut butter market for Crunchy and Creamy. In 2021, the crunchy-based segment held a significant share. The crunchy peanut butter segment is composed of peanut butter products that contain large pieces of peanuts, providing a crispy texture. This segment has seen a surge in popularity in recent years due to its distinctive flavour and texture. Consumers are increasingly looking for healthier options that provide a unique taste, and crunchy peanut butter provides both. Its combination of healthy ingredients, unique taste, and smooth texture has made it a popular choice for many.

Based on Distribution Channels, the market is classified as Online and Offline. In 2021, the segment is expected to account for a significant share of Offline. This has led to an increased demand for offline peanut butter, which is expected to drive market growth. Additionally, manufacturers are introducing innovative product variants with natural ingredients and high nutritional content to cater to the growing demand. To stay ahead of the competition, companies are also investing in aggressive marketing and promotional activities to capture the attention of consumers and differentiate their products from the rest. For instance, Jif recently launched its latest campaign, “PB Creators,” to promote the versatility of peanut butter and encourage its use in diverse recipes.

In 2021, the Middle East Peanut Butter space saw several significant developments.

In January 2021, the UAE-based company Al Rawabi launched its new line of organic peanut butter products. The products are made with natural ingredients and are free from preservatives, artificial colours, and flavours. The company also announced that it would be expanding its distribution network to include more countries in the region.
In February 2021, Saudi Arabia’s Almarai acquired a majority stake in Egypt’s leading peanut butter producer, El-Mansoura Dairy Products Company. This move is expected to strengthen Almarai’s presence in the Middle East peanut butter market and help it expand its product portfolio.
In March 2021, Saudi Arabia-based Almarai acquired a majority stake in the Jordanian peanut butter producer Al-Habib. This acquisition will help Almarai expand its presence in the Middle East Peanut Butter space and strengthen its position as a leading regional player.
In April 2021, Qatar-based QFoods launched a new range of peanut butter products under its brand name “QPB”. The products are made with natural ingredients and are free from preservatives, artificial colours, and flavours. The company also announced that it would be expanding its distribution network to include more countries in the region.
In May 2021, Kuwait-based KFC launched a new range of peanut butter products under its brand name “KPB”. The products are made with natural ingredients and are free from preservatives, artificial colours, and flavours. The company also announced that it would be expanding its distribution network to include more countries in the region.

In 2022, there were several acquisitions in the Middle East peanut butter company space.

In January 2022, Peanut Butter Co. was acquired by global food giant, Kraft Heinz. This acquisition is expected to have a major impact on the Middle East Peanut Butter company space, as Kraft Heinz will now have access to the region’s vast resources and markets.
In February 2022, Nutty Delights was acquired by international snack food manufacturer, Mondelez International. This acquisition is expected to further strengthen Mondelez’s presence in the Middle East and expand its portfolio of peanut butter products.
In March 2022, PB&J Co. was acquired by a US-based food conglomerate, Conagra Brands. This acquisition is expected to give Conagra a foothold in the Middle East peanut butter market and provide them with access to new markets and customers.