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The popularity of ready-to-drink tea and coffee has been on the rise in the Middle East due to several reasons. Firstly, the Middle Eastern culture has a strong tradition of socializing over hot beverages, which has created a demand for convenient and accessible options that can be consumed on the go. The convenience of ready-to-drink beverages, which are readily available in supermarkets, convenience stores, and vending machines, has made it easier for consumers to satisfy their cravings for tea and coffee while on the move.
Secondly, the region has a warm climate, which has contributed to the growth of the ready-to-drink tea and coffee market. Many consumers prefer cold beverages, and the availability of iced tea and coffee in convenient packaging has made it a popular choice for refreshment.
Another factor that has contributed to the popularity of ready-to-drink tea and coffee in the Middle East is the increasing health consciousness among consumers. Many of these beverages are marketed as healthy alternatives to sugary carbonated drinks, and this has attracted health-conscious consumers who are looking for healthier beverage options.
Saudi Arabia, the United Arab Emirates, and Turkey are the key markets for RTD coffee in the Middle East.
Governments in the Middle East are encouraging foreign investment in the food and beverage sector, including the ready-to-drink tea and coffee market.
The Bahrain Economic Development Board was established by the government of Bahrain to promote investment in the country.
The government of Oman has established the Public Authority for Investment Promotion and Export Development to attract foreign investment.
Furthermore, the COVID-19 pandemic has also accelerated the growth of the ready-to-drink tea and coffee market in the Middle East. The pandemic has led to an increase in the number of people working from home, and the demand for beverages that can be consumed at home has increased. This has led to an increase in the consumption of ready-to-drink tea and coffee, which can be easily stored and consumed at home.
Overall, the growing popularity of ready-to-drink tea and coffee in the Middle East can be attributed to the convenience, availability, health benefits, and changing consumer preferences in the region.
Ready-to-Drink (RTD) tea and coffee refer to packaged beverages that are already prepared and can be consumed immediately without any additional steps, such as brewing or mixing. These beverages are available in various forms, including iced tea, hot tea, iced coffee, and cold brew coffee. They are packaged in cans, glass bottles, and PET bottles for convenience and portability.
RTD tea is made from brewed tea leaves and is available in a range of flavours, including black tea, green tea, herbal tea, and fruit-infused tea. The tea is typically sweetened with sugar or artificial sweeteners and may be carbonated or non-carbonated. RTD tea is often marketed as a healthy alternative to carbonated soft drinks and energy drinks.
RTD coffee is made from coffee beans and is available in a variety of flavours, including black coffee, iced coffee, and flavoured coffee. It is often sweetened with sugar or artificial sweeteners and may be served cold or hot. RTD coffee is a popular on-the-go beverage, especially for people who prefer the taste of coffee but do not have the time to prepare it at home.
Canned RTD tea and coffee are popular in the Middle East as they are easy to store and transport. These beverages are packaged in aluminium cans and are available in a variety of sizes, including small single-serving cans and larger multi-serving cans.
RTD tea and coffee are also packaged in glass bottles, which are popular for their premium look and feel. These beverages are often marketed as premium products and may be sold at a higher price point.
PET bottles are lightweight and durable, making them a popular choice for RTD tea and coffee. These beverages are often marketed as convenient and affordable options for on-the-go consumption. They are available in various sizes, from single-serving bottles to larger multi-serving bottles.
The Ready to Drink Tea and Coffee market in Saudi Arabia is growing due to several factors. Firstly, the country has a large and growing population of young people who have grown up with a love for tea and coffee. This population is becoming increasingly health-conscious and is opting for healthier options such as RTD tea and coffee products that are low in sugar and calories. Additionally, the increasing urbanisation of the population is leading to a higher disposable income and an active lifestyle, both of which are driving the demand for convenient RTD tea and coffee products. Finally, the increasingly cosmopolitan nature of the country is leading to an increased demand for foreign products, including RTD tea and coffee products from around the world.
The Ready to Drink Tea and Coffee market in the UAE is growing due to several factors. Firstly, the country has a large and growing population of young people who are open to trying new flavours and products. This population is also becoming increasingly health-conscious and is opting for healthier options such as RTD tea and coffee products that are low in sugar and calories. Additionally, the increasing urbanisation of the population is leading to a higher disposable income and an active lifestyle, both of which are driving the demand for convenient RTD tea and coffee products. Finally, the increasingly cosmopolitan nature of the country is leading to an increased demand for foreign products, including RTD tea and coffee products from around the world.
The middle east Baby Care Products market has been segmented By Product and Packaging.
Based on the By Product, the middle east has RTD Tea and RTD Coffee. In 2021, the RTD Tea segment held a significant share. It was driven by tea’s increasing popularity as a healthy beverage choice among consumers. In addition, RTD teas in different flavours and varieties have contributed to its growth. The trend is expected to continue in the coming years. Furthermore, the convenience of RTD teas, with easy-to-carry packaging and long shelf life, has encouraged the growth of this segment. For instance, RTD tea manufacturers have started to introduce more innovative packaging, such as single-serve cans and tetra packs, to make the product more accessible and attractive to customers.
Based on the Packaging, the market is classified as Canned, Glass bottles, and PET Bottles. In 2021, the segment is expected to account for a significant share of PET bottles. This is due to the growing demand for eco-friendly packaging solutions, as well as the increasing use of PET bottles in food and beverage applications. This is expected to drive the growth of the global PET bottle market in the coming years. Additionally, manufacturers are focusing on developing sustainable PET bottle packaging solutions to cater to the changing demand, which is further expected to drive market growth. For example, the introduction of organic and biodegradable PET bottles is helping to reduce the environmental footprint of PET bottles.
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