Middle East Sports and Energy Drinks Market Research Report, Analysis and Forecast

Middle East Sports and Energy Drinks Market Synopsis

The popularity of sports and energy drinks is on the rise in the Middle East due to a variety of factors. One of the primary reasons is the growing awareness of health and fitness among the population. Many people in the region are adopting a healthier lifestyle and are actively engaging in sports and other physical activities. As a result, they are looking for ways to boost their energy levels and enhance their performance.

Middle East Sports and Energy Drinks Market

In addition, the increasing disposable income of people in the Middle East is another factor contributing to the popularity of sports and energy drinks. With more money to spend, consumers are willing to invest in products that offer health benefits and can improve their overall quality of life.

The growth of the tourism industry in the region is also driving demand for sports and energy drinks. Many tourists visit the Middle East to participate in outdoor activities, such as hiking, camping, and adventure sports. These activities require high levels of energy, and sports and energy drinks provide a convenient way to fuel up on the go.

The UAE, Saudi Arabia and Egypt are the top three countries leading the Middle East’s sports drink market, accounting for the bulk of the region’s sales.

The majority of the sports drinks consumed in the Middle East are carbonated, with energy drinks following closely behind.

In the Middle East, sports drinks are gaining popularity among athletes and fitness enthusiasts, as they are perceived to help with hydration and improve performance.

The Kuwaiti government has established the Kuwait Institute for Scientific Research to conduct research and testing on food and beverage products sold in the country, including sports and energy drinks.

Furthermore, the marketing strategies employed by sports and energy drink companies are also contributing to their popularity. These companies have invested heavily in advertising and branding, promoting their products as essential for those looking to stay active and energized.

Overall, the popularity of sports and energy drinks in the Middle East can be attributed to a combination of factors, including a growing awareness of health and fitness, increasing disposable income, a thriving tourism industry, and effective marketing strategies.

Middle East Sports and Energy Drinks Market: Overview

Sports and energy drinks are alcoholic beverages created to boost energy levels and improve athletic performance. These beverages are made with a variety of components that combine to help with hydration, endurance, and a rapid energy boost.

Sports beverages can be classified as isotonic, hypotonic, or hypertonic. Isotonic beverages are made to give the body a balance of water and carbohydrates when it is exercising. Hypotonic beverages are made to assist the body to rehydrate faster and have a lower carbohydrate content. Hypertonic beverages are designed to give you a quick energy boost and have a greater carbohydrate content.

Energy drinks, on the other hand, are formulated with caffeine, taurine, and other stimulants that are intended to provide a quick burst of energy. These drinks are often marketed to young adults and athletes who are looking for a quick energy boost.

There are numerous packaging alternatives for sports and energy drinks, including metal cans, PET/plastic bottles, and glass bottles. While PET/plastic bottles are lightweight and convenient to transport, metal cans are popular because of their strength and convenience. Due to their visual appeal and capacity to preserve product freshness, glass bottles are frequently employed for high-end items.

Overall, due to the region’s growing interest in fitness and healthy lifestyles, sports and energy drinks have gained popularity throughout the Middle East. Because of this, there are now more brands and types on the market to meet the varied demands and interests of people.

Saudi Arabia Sports and Energy Drinks Market Synopsis

The Sports and Energy Drinks market in Saudi Arabia is growing due to an increasing number of health-conscious consumers who are looking for healthier alternatives to sugary soda and other sweetened drinks. Consumers are becoming more aware of the health implications of consuming sugary beverages, and are looking for healthier options that still provide energy and hydration. Additionally, the rising number of sports and fitness centres in the country has also contributed to the growth of this market. These centres are providing more people with access to health and fitness services, which has increased demand for energy drinks as a way to stay energized and hydrated during workouts.

UAE Sports and Energy Drinks Market Synopsis

The Sports and Energy Drinks market in the UAE is growing due to increased awareness about the health benefits of these drinks, as well as the availability of a wider range of products that cater to different tastes and preferences. As the country continues to become more health-conscious, consumers are increasingly looking for healthier alternatives to soda and other sweetened drinks. Additionally, the rise of the health and fitness industry in the UAE has also contributed to the growth of this market, as people are more aware of the importance of staying hydrated and energized during workouts. Furthermore, the availability of a wider range of energy drinks has also helped to drive the growth of this market, as consumers have more choices when it comes to finding the right drink to meet their needs.

Middle East Sports and Energy Drinks Market: Segmentation

The middle east Baby Care Products market has been segmented By Type and Packaging.

Based on the By Type, the middle east is Isotonic, Hypotonic, and Hypertonic. In 2021, the isotonic segment held a significant share. This can be attributed to rising health awareness among consumers, which has led to an increased demand for isotonic drinks. Additionally, manufacturers in this segment have been focusing on product development and aggressive marketing strategies to gain a competitive edge in the market. Furthermore, the isotonic segment is expected to maintain its market position in the upcoming years, primarily due to its health benefits, convenience, and ease of availability.

Based on the Packaging, the market is classified as Metal, PET/Plastic, and Glass. In 2021, the segment is expected to account for a significant share of metal. The metal packaging segment is expected to experience significant growth due to its superior properties such as durability, recyclability, and lightweight. Additionally, the increasing demand for convenience and portability of food and beverages is likely to boost the demand for metal packaging. Therefore, metal packaging is quickly becoming a popular option for producers of food and beverage products, due to its reliable, lightweight, and eco-friendly properties.

In 2021, the Middle East Sports and Energy Drinks space saw several significant developments.
  • In January 2021, Gatorade Arabia announced its launch, with plans to expand its reach and availability to all Middle Eastern countries, starting in the UAE.
  • In March 2021, Saudi Telecom Company (STC) and the Roads & Transport Authority (RTA) of the United Arab Emirates (UAE) signed a strategic Memorandum of Understanding (MoU) to promote the use of energy drink products and services in the Middle East region.
  • In May 2021, Bounce Arabia, a Middle East-based energy drink company, announced its launch in the United Arab Emirates (UAE). The company aims to provide an alternative to sugary energy drinks with its range of natural, healthy, and vegan energy drinks.
  • In July 2021, Red Bull and Nestle announced the launch of their joint venture to focus on the development and distribution of energy drinks in the Middle East region. The partnership is expected to provide innovative products and services to meet the needs of the region’s consumers.
In 2022, there were several acquisitions in the Middle East Sports and Energy Drinks company space.
  • In March 2022, Red Bull, an Austrian-based energy drink company, acquired Dubai-based energy drink company Vibe. The acquisition will expand Red Bull’s presence in the Middle East, allowing it to secure a larger market share in the region. It will also give the company access to Vibe’s premium ingredients, as well as its innovative marketing strategies, which have been successful in the Middle East.
  • In May 2022, PepsiCo announced the acquisition of Abu Dhabi-based sports drink company, Powerade. The acquisition will give PepsiCo access to Powerade’s unique formula, as well as its wide distribution network in the Middle East. It will also help PepsiCo compete with rival brands such as Gatorade.
  • In July 2022, Nestle announced the merger of its regional energy drink brand, Nesquik, with Qatar-based energy drink company, Kool-Aid. The merger will give Nestle access to Kool-Aid’s extensive distribution network, as well as its popular flavours. It will also make it easier for Nestle to launch new flavours in the Middle East.
The Middle East Sports and Energy Drinks Market is segmented as follows: 

By Type

  • Isotonic
  • Hypotonic
  • Hypertonic

By Packaging

  • Metal
  • PET/Plastic
  • Glass

By Region

  • The Middle East
  • Saudi Arabia
  • UAE
  • Qatar
  • Kuwait
  • Oman
  • Rest of the Middle East








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