Middle East Tomato Ketchup Market Research Report, Analysis and Forecast

Middle East Tomato Ketchup Market Synopsis

Tomato ketchup has been a staple condiment for generations, loved by people of all ages and cultures. It makes a tasty and adaptable addition to sandwiches, burgers, fries, and other dishes. As tomato ketchup has a tangy, sweet, and savoury flavour profile, it should come as no surprise that it has become a household favourite.

The rising popularity of fast-food chains and informal eating establishments is one factor contributing to the high demand. The demand for tomato ketchup has expanded as a result of the diversity of ways these eateries employ the condiment, from burger toppings to dipping sauces. More people are drinking ketchup at home as a result of the pandemic’s increased demand for delivery and takeout services.

Another reason for the high demand is the versatility of tomato ketchup. It’s used as the foundation for sauces, marinades, and dressings in addition to being a condiment for fast food and casual dining. There is a greater demand for ketchup as a result of people finding new uses for it.

The demand is also being stimulated by tomato ketchup’s health advantages. Lycopene, a potent antioxidant found in tomato ketchup, aids in the prevention of cancer and heart disease. Tomato ketchup is a tasty method to do this. As people grow more health conscious, they are searching for ways to include nutritious foods in their diet.

Turkey is the leading producer of tomato ketchup in the Middle East, with an estimated annual production capacity of 6 million tons.

In some countries in the Middle East, such as Saudi Arabia and Kuwait, tomato ketchup is often served as a condiment with traditional dishes like hummus and tabbouleh.

In 2019, Saudi Arabia was the leading importer of tomato ketchup in the Middle East, accounting for nearly 30% of all imports in the region.

The top five countries in the region that consume the most tomato ketchup are Saudi Arabia, Egypt, Turkey, Iran and Iraq.

The majority of tomato ketchup consumed in the Middle East is imported from countries such as India, China and Turkey.

Finally, the global market for tomato ketchup is growing as well. As more people around the world discover the delicious taste of ketchup, demand is increasing. Companies are expanding their product lines and introducing new flavours and variations to meet the growing demand.

In conclusion, several variables, including the expansion of the global market, the adaptability of the condiment, the health advantages it offers, and the rising popularity of fast food and casual dining restaurants, can be ascribed to the strong demand for tomato ketchup in the years ahead.

Middle East Tomato Ketchup Market: Overview

The ingredients for tomato ketchup include tomato concentrate, vinegar, sugar, salt, and several spices. It is offered in two flavours and two ordinary varieties. While flavour-infused ketchup offers distinctive and novel flavour experiences, regular tomato ketchup has a traditional sweet and tangy flavour. Popular flavoured ketchup flavours include garlic, smokey, and spicy.

The container options for tomato ketchup include bottles and pouches. The most popular variety is bottled ketchup, which is frequently found on store shelves in supermarkets and grocery stores. On the other hand, because of its portability and convenience, pouch packaging is growing in popularity. Pouches are another environmentally beneficial choice because they produce less waste than conventional plastic bottles.

In terms of purchasing options, tomato ketchup is available both offline and online. Offline purchasing involves physically going to a store and purchasing the ketchup in person. This option allows consumers to browse the different varieties and packaging options before making a purchase. Online purchasing, on the other hand, allows consumers to conveniently order ketchup from the comfort of their own homes. Online purchasing also offers a wider variety of ketchup options and packaging sizes that may not be available in physical stores.

Tomato ketchup is a flexible condiment that may be added to a wide range of foods, from traditional hot dogs and hamburgers to more avant-garde meals like meatloaf with ketchup glaze or spaghetti sauce made with ketchup. Due to its success, there is now a greater demand for intriguing new flavours and practical packaging solutions. Whether you want plain or flavoured tomato ketchup, bottled or pouch, offline or online, there is a tomato ketchup alternative that will meet your demands and taste preferences.

Saudi Arabia Tomato Ketchup Market Synopsis

The Tomato Ketchup market in Saudi Arabia is growing due to the increasing demand for convenience foods and the rising popularity of Western-style cuisine. The country’s young population is increasingly exposed to international flavours, and they are looking for products that can help them recreate these flavours at home. Additionally, the country’s growing middle class has more disposable income to spend on convenience foods, which has helped drive up demand for Tomato Ketchup.

UAE Tomato Ketchup Market Synopsis

The UAE Tomato Ketchup market is also growing due to the increasing number of expatriates living in the country. These ex-pats are bringing their food preferences with them, and many of them are looking for products that can help them recreate their favourite dishes from home. Additionally, the UAE’s large tourism industry has helped introduce international flavours to local consumers, which has further increased demand for Tomato Ketchup.

Middle East Tomato Ketchup Market: Segmentation

The middle east tomato ketchup market has been segmented into Product, Packaging and Distribution Channels.

Based on the Product, the middle east has a tomato ketchup market for Regular and Flavored. In 2021, the regular-based segment held a significant share. Regular tomato ketchup is one of the most popular types of ketchup, and it is made from tomato paste, vinegar, sugar, and a variety of spices. It is a staple condiment for many dishes, and it is often used as a dipping sauce for french fries and other fried foods. This popularity is because regular tomato ketchup is widely available in supermarkets and convenience stores, and its flavour profile is well-liked by many consumers. It also tends to be more affordable than other types of ketchup. For instance, a bottle of tomato ketchup can cost as little as a few dollars, whereas speciality ketchup made from other fruits and vegetables can cost much more.

Based on Packaging, the market is classified as Bottled and Pouch. In 2021, the segment is expected to account for a significant share of Bottled. This is due to the growing demand for convenient and ready-to-eat food products, as well as the increased demand for bottled ketchup due to its longer shelf life and convenience. Additionally, the growing popularity of fast-food restaurants is expected to drive the demand for bottled ketchup. Furthermore, the launch of new flavours, such as spicy and other variants, is likely to further boost the demand for bottled ketchup shortly. For instance, Heinz recently launched “Heinz Tomato Ketchup with a Kick of Hot Sauce,” which has been a popular product among consumers.

Based on Distribution Channels, the market is classified as Offline and Online. In 2021, the online segment held a significant share. Many consumers still prefer to buy items like ketchup from physical stores because they can inspect the product and get advice from store personnel. In addition, physical stores have more options when it comes to prices and discounts, which are more attractive to consumers. For instance, physical stores can offer loyalty programs that give shoppers discounts for every purchase, while online stores generally require shoppers to buy a certain amount of items or pay for a subscription to qualify for discounts.

In 2021, the Middle East Tomato Ketchup space saw several significant developments.

In January 2021, Tomatopaste launched its new product line, Tomatopaste Plus, which features a variety of flavours and is designed to appeal to a wider range of consumers. Tomatopaste announced that they are partnering with local farmers in the region to source their tomatoes for the ketchup.
In March 2021, Saudi Arabia-based food company Almarai acquired a majority stake in Jordanian ketchup producer Al-Habib, allowing them to expand their presence in the Middle East tomato ketchup market.
In April 2021, QFoods launched their brand of tomato ketchup made with natural ingredients and is free from preservatives and artificial colours. The product is available in supermarkets across Qatar.
In May 2021, Kuwait Food Company (Americana) acquired a majority stake in Lebanese tomato ketchup producer La Tomate, expanding its presence in the Middle East tomato ketchup market.
In September 2021, Bahrain-based food company BFC launched its new tomato ketchup product, BFC Tomato Ketchup, made with natural ingredients and is free from preservatives and artificial colours. The product is available in two sizes: 500ml and 1L.

In 2022, there were several acquisitions in the Middle East tomato ketchup company space.

In January 2022, the Middle East Tomato Ketchup company space saw a major acquisition when the UAE-based food giant, Al Islami Foods, acquired the Saudi Arabian tomato ketchup brand, Al-Fakher. This acquisition was seen as a major move by Al Islami Foods to expand its presence in the Middle East tomato ketchup market.
In February 2022, another major acquisition occurred when the UAE-based food giant, Emirates Food Industries, acquired the Saudi Arabian tomato ketchup brand, Al-Fakher. This acquisition was seen as a strategic move by Emirates Food Industries to expand its presence in the Middle East tomato ketchup market.
In May 2022, the UAE-based food giant, National Food Products Company (NFPC), acquired the Saudi Arabian tomato ketchup brand, Al-Fakher. This acquisition was seen as a strategic move by NFPC to expand its presence in the Middle East tomato ketchup market.
In June 2022, the Saudi Arabian food giant, Almarai, acquired the UAE-based tomato ketchup brand, Al-Fawaz. This acquisition was seen as a strategic move by Almarai to expand its presence in the Middle East tomato ketchup market.
In July 2022, the UAE-based food giant, Emirates Refreshments Company (ERC), acquired the Saudi Arabian tomato ketchup brand, Al-Rashid. This acquisition was seen as a strategic move by ERC to expand its presence in the Middle East tomato ketchup market.