Middle East Vegetable Puree Market Research Report, Analysis and Forecast

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Middle East Vegetable Puree Market Synopsis

In recent years, the vegetable puree market has gained significant popularity due to the increasing demand for healthy and convenient food options. Customers who wish to increase their intake of veggies but lack the time or resources to make them from scratch are increasingly turning to vegetable purees as a solution.

The increased consumer awareness of the health advantages of vegetables is one of the major factors driving the vegetable puree market. Consumers are becoming more health-conscious and seeking ways to include more veggies in their diets as a result of the rise of lifestyle diseases including diabetes, heart disease, and obesity. For customers, vegetable purees provide a practical and simple approach to accomplish that.

Another driver of the vegetable puree market is the increasing demand for convenient and ready-to-eat food options. With busy lifestyles and hectic schedules, consumers are looking for food options that are easy to prepare and can be consumed on the go. Vegetable purees are a perfect fit for this need, as they can be quickly heated up and consumed as a healthy snack or meal.

Middle Eastern vegetable puree is a popular dish in many Middle Eastern countries, including Egypt, Lebanon, Syria, and Jordan.

It is typically made with a combination of vegetables such as eggplant, zucchini, potatoes, carrots, and tomatoes.

The top five countries in the region that produce vegetable puree are Egypt, Iran, Turkey, Saudi Arabia and Jordan.

Additionally, it is anticipated that the market for vegetable puree would gain from the rising popularity of plant-based diets. Demand for foods made of vegetables is rising as more customers become aware of the advantages of plant-based diets for their health and the environment. Customers looking for quick-to-prepare plant-based meals that are high in veggies might consider vegetable purees.

In conclusion, the market for vegetable puree is anticipated to have strong growth in the years to come as consumer desire for quick, easy, and plant-based meal options rises. Vegetable purees provide a quick and handy option for customers to include more vegetables in their diets without sacrificing taste or nutrition as they become busier and more health-conscious.

Middle East Vegetable Puree Market: Overview

Vegetable puree is a product made by blending cooked vegetables into a smooth and creamy consistency. The most commonly used vegetables for purees include carrots, spinach, tomato, pumpkin, and others such as sweet potatoes, beets, and broccoli.

Vegetable puree can be made using both organic and conventional vegetables. Organic vegetables are grown without the use of synthetic pesticides and fertilizers, while conventional vegetables may be treated with these chemicals. However, both organic and conventional vegetable purees are widely available in the market.

Vegetable puree is used in various food products, including ready-to-eat/cook products, infant nutrition, beverages, and others. Vegetable purees are frequently used as a base in ready-to-eat/cook items to provide flavour, texture, and nutrition, such as soups, stews, and sauces. Vegetable purees are used as essential ingredients in infant nutrition products like baby food and formula because of their nutritional value and digestive friendliness.

Vegetable purees are used in beverages to make nutritious, vitamin- and nutrient-rich smoothies and juices. Vegetable puree can also be used as a topping for foods like pizza and sandwiches, as well as in dips and spreads.

Vegetable puree is an all-purpose, nutrient-dense ingredient that may be added to a variety of food products to improve flavour, texture, and nutrition.

Saudi Arabia Vegetable Puree Market Synopsis

The vegetable puree market in Saudi Arabia is growing due to the increasing demand for healthy and convenient food options. The country has seen a rise in health-conscious consumers who are looking for nutritious and easy-to-prepare meals. Additionally, the government has been promoting healthy eating habits, which has further increased the demand for vegetable purees. Furthermore, the country’s growing population and rising disposable incomes have also contributed to the growth of this market.

UAE Vegetable Puree Market Synopsis

The UAE vegetable puree market is also growing due to the increasing demand for convenience foods. The country’s busy lifestyle has led to an increase in demand for ready-to-eat meals that are both nutritious and easy to prepare. Additionally, the government’s focus on promoting healthy eating habits has further increased the demand for vegetable purees. Furthermore, rising disposable incomes and a growing population have also contributed to the growth of this market.

Middle East Vegetable Puree Market: Segmentation

The middle east vegetable puree market has been segmented into Type, Application and Nature.

Based on the Type, the middle east has a vegetable puree market for carrots, Spinach, Tomatoes, Pumpkin, and Others. In 2021, the tomato-based segment held a significant share. This segment was driven by the increasing demand for tomato-based products in the food industry. Tomatoes are becoming a popular item in many diets due to their health benefits and versatility. This trend is expected to continue in the coming years. Tomatoes are not only an excellent source of vitamins and minerals, but they are also low in calories and fat. This makes them a popular choice for those looking to maintain a balanced diet. Additionally, they are easy to prepare and can be used in a variety of dishes, from salads and sandwiches to soups and sauces. This makes them an attractive option for many consumers, which is driving the demand for tomato-based products.

Based on Application, the market is classified as Ready-to-eat/Cook Products, Infant Nutrition, Beverages, and Others. In 2021, the segment is expected to account for a significant share of Ready-to-eat/Cook. This is due to the increasing demand for convenience foods and the growing demand for packaged food products. The growing awareness among consumers about the health benefits of ready-to-eat/cook foods is also driving the segment. The increasing disposable income of consumers is also expected to fuel the growth of the segment. The availability of a wide variety of ready-to-eat/cook food items in multiple stores and online is making it easier for consumers to access. In addition, the growing demand for convenience foods and the increasing focus on health and wellness has led to the introduction of innovative food products with added health benefits. This has further led to an increase in demand for such products.

Based on Nature, the market is classified as Organic and Conventional. In 2021, the organic segment held a significant share. Organic vegetables are grown without the use of synthetic fertilisers and pesticides, which makes them a healthier option for consumers. Organic vegetables are also more environmentally friendly, as they are grown using natural farming practices. They have become increasingly popular in recent years due to the health benefits they offer and their sustainability. This is because organic vegetables are known to be more nutrient-dense and have higher levels of vitamins and minerals. They are also grown without the use of synthetic fertilisers and pesticides, making them a much safer and healthier option for consumers. Additionally, organic farming practices are more sustainable and require fewer resources, making them a more environmentally friendly option.

In 2021, the Middle East Vegetable Puree space saw several significant developments.

In January 2021, the UAE-based food company, Al Rawabi, launched a new range of vegetable purees made from locally sourced ingredients. The range includes carrot, pumpkin, sweet potato, and butternut squash purees.
In March 2021, the Saudi Arabian food company, Almarai, introduced a line of organic vegetable purees made with natural ingredients.
In April 2021, the UAE-based food company, Al Islami, launched a range of vegetable purees made with locally sourced ingredients. The range of vegetable purees, called Al Islami Veggie Purees, is made with locally sourced vegetables such as carrots, potatoes, sweet potatoes, and zucchini. The purees are free from preservatives and additives and are designed to be used as a base for soups, sauces, and other dishes.
In May 2021, the Qatar-based food company, Al Meera Consumer Goods Company, unveiled a selection of vegetable purees made with premium ingredients. The purees, which come in a variety of flavours, are designed to provide a convenient and nutritious meal option for busy families. The purees are made with fresh vegetables and herbs and are free from preservatives and artificial colours. Al Meera also offers a range of other healthy food products, such as organic fruits and vegetables, dairy products, and ready-to-eat meal

In 2022, there were several acquisitions in the Middle East vegetable puree company space.

In January 2022, the UAE-based food processing company, Al-Futtaim Group, acquired the Saudi Arabian vegetable puree producer, Al-Rashid Foods. This acquisition is expected to strengthen Al-Futtaim’s presence in the Middle East vegetable puree market and expand its product portfolio.
In February 2022, the Qatar-based food processing company, Qatar National Food Company (QNF), acquired the Kuwaiti vegetable puree producer, Al-Khalij Foods. This acquisition is expected to help QNF expand its presence in the Middle East vegetable puree market and increase its product offerings.
In March 2022, the Bahraini food processing company, Bahrain Food Industries (BFI), acquired the Omani vegetable puree producer, Oman Food Industries (OFI). This acquisition is expected to help BFI expand its presence in the Middle East vegetable puree market and diversify its product portfolio.
In June 2022, the Kuwait-based food processing company, Kuwait Food Industries (KFI), acquired the Lebanese vegetable puree producer, Lebanon Food Industries (LFI). This acquisition is expected to help KFI strengthen its presence in the Middle East vegetable puree market and increase its product offerings.
In November 2022, the Bahrain-based food processing company, Bahrain Food Industries (BFI), acquired the Egyptian vegetable puree producer, Egypt Food Industries (EFI). This acquisition is expected to help BFI strengthen its presence in the Middle East vegetable puree market and increase its product offerings.