Middle East Vitamin and Mineral Premixes Market Research Report, Analysis and Forecast

Middle East Vitamin and Mineral Premixes Market Synopsis

The popularity of Vitamin and Mineral Premixes is growing in the Middle East due to increasing awareness of the importance of maintaining a healthy lifestyle. Vitamin and mineral deficiencies are a significant concern in the region, and many people are turning to premixes as a convenient and effective way to ensure that they are getting the nutrients they need. These premixes are commonly used in food and beverage products, particularly in products that are marketed as healthy or functional.

In addition to providing basic nourishment, many consumers are searching for food and beverage products that also boost energy, immunological health, or cognitive function. Premixes of vitamins and minerals are a simple approach for producers to include these advantages in their goods without drastically changing the flavour or texture.

Premixes of vitamins and minerals are also being used increasingly frequently in animal feed products. There is a need to safeguard the health and welfare of the animals that provide these goods as the demand for animal-based products like meat and dairy increases in the area. Premixes can assist enhance livestock’s general health by addressing common nutritional shortages.

The Middle East is amongst the fastest-growing markets for vitamin and mineral premixes.

The largest share of the market is accounted for by Saudi Arabia, followed by the UAE and Qatar.

The major countries driving the growth of the market include Kuwait, Oman, Bahrain, and Jordan.

The major application of vitamin and mineral premixes in the region is in the food and beverage industry, followed by dietary supplements and pharmaceuticals.

Overall, the popularity of vitamin and mineral premixes is likely to continue to grow in the Middle East as consumers and manufacturers alike become more focused on health and wellness. With a wide range of potential applications, these premixes are poised to play an important role in the food and beverage industry, as well as in animal agriculture.

Middle East Vitamin and Mineral Premixes Market: Overview

Vitamin and mineral premixes are pre-mixed combinations of vitamins, minerals, and other essential nutrients that are added to food, beverages, animal feed, and healthcare products to enhance their nutritional value. These premixes are made by combining individual vitamins and minerals in precise amounts to ensure that they provide the optimal level of nutrition to the end product.

Vitamin and mineral premixes come in various forms, including powders, liquids, and granules, and can be customized according to the specific nutritional requirements of different products. They are widely used in the food and beverage industry to add vitamins and minerals to processed foods, such as breakfast cereals, bread, and energy bars. They are also used in the animal feed industry to supplement animal feed with essential nutrients, such as vitamins and minerals, to improve animal health and productivity.

In the healthcare industry, vitamin and mineral premixes are used in a wide range of products, including supplements, infant formula, and medical foods. They are often used in products designed for people with specific nutritional needs, such as pregnant women or those with certain medical conditions.

The popularity of vitamin and mineral premixes is growing in the Middle East due to increasing awareness of the importance of proper nutrition for overall health and well-being. The region has seen a rise in lifestyle diseases, such as obesity and diabetes, which has led to an increased demand for products that can provide essential nutrients without adding excessive calories or sugar. Additionally, the region has a large population of young people who are interested in fitness and health, leading to a surge in demand for nutritional supplements and fortified foods.

Saudi Arabia Vitamin and Mineral Premixes Market Synopsis

The Vitamin and Mineral Premixes market in Saudi Arabia is growing due to many factors. Firstly, the population in Saudi Arabia is increasing, with the population expected to reach 46.3 million people by 2020. With this increase in population, there is an increased demand for food products that are fortified with vitamins and minerals. Additionally, the Saudi Arabian government has implemented some initiatives to improve the health of its citizens, such as the National Nutrition Strategy and Healthy Eating Program, which are encouraging the increased consumption of healthy food products. Furthermore, the rise of healthcare awareness amongst the population is driving greater demand for fortified food products.

UAE Vitamin and Mineral Premixes Market Synopsis

The Vitamin and Mineral Premixes market in the UAE is also experiencing growth. This is due to several factors including the increasing population size, which is expected to reach 9.6 million people by 2020. Additionally, the rise in food safety and quality regulations has led to an increase in the demand for fortified food products. Furthermore, the UAE has a growing health-conscious population, with consumers increasingly looking to purchase healthier food products that are fortified with vitamins and minerals. Additionally, the rise in awareness of the importance of nutrition has also led to an increased demand for fortified food products.

Middle East Vitamin and Mineral Premixes Market: Segmentation

The middle east Baby Care Products market has been segmented By Type and By Application.

Based on the By Source, the middle east is Vitamins, Minerals, and Vitamin and Mineral Blends. In 2021, Vitamin and Mineral Blends held a significant share. This was mainly due to health consciousness growth among consumers. Consumers are increasingly looking for ways to supplement their diets with vitamins and minerals. As a result, sales of vitamin and mineral blends are expected to increase in the coming years. This is because vitamins and minerals are essential nutrients that help maintain a healthy body and mind. These blends provide a convenient way to get all the nutrients needed in one product, helping to support a healthy lifestyle and reduce the risk of deficiencies.

Based on the By Application, the middle east is Food & Beverage, Animal Feed, and Healthcare. In 2021, the Food & Beverage segment held a significant share. The global vitamin and mineral premix market is expected to grow steadily during the forecast period. Rising awareness about the health benefits of vitamins and minerals and the increasing demand for fortified food and beverage products are driving the market’s growth. Furthermore, the increasing disposable income of consumers, coupled with the growing health-conscious population, will further drive the demand for vitamin and mineral premixes in the coming years. For instance, Kraft Heinz recently launched Planters Nuts, a product that is said to contain 25 vitamins and minerals.

In 2021, the Middle East Vitamin and Mineral Premixes space saw several significant developments.

In January 2021, Adisseo announced the opening of its new vitamin and mineral premix manufacturing plant in the Middle East. The new facility is located in Abu Dhabi and will produce premixes for the animal nutrition industry in the region.
In April 2021, BASF SE announced its plan to expand its vitamin and mineral premix production in the Middle East. The company is investing in a new facility in Saudi Arabia to increase its production capacity in the region.
In March 2021, Nutreco N.V. announced the merger of its Middle East premix business with ZIFCO, a Saudi-based company. The merged entity will be called Nutreco Middle East and will produce vitamin and mineral premixes for the animal nutrition industry in the region.

In 2021, there were several acquisitions in the Middle East Vitamin and Mineral Premixes company space.

In April 2022, DSM announced that it has acquired Fertinagro, a Spanish producer of speciality and nutritional ingredients for animal nutrition, headquartered in Madrid.
In October 2022, Nutreco N.V. announced that it has acquired the animal nutrition business of BioMar, a Norway-based feed producer for aquaculture, poultry, swine and other species. The transaction includes production facilities in France, Spain, the Netherlands and Scotland.

The Middle East Vitamin and Mineral Premixes Market is segmented as follows:

By Type

Vitamins
Minerals
Vitamin and Mineral Blends

By Application

Animal Feed
- Poultry Feed
- Ruminant Feed
- Swine Feed
- Aqua Feed
- Other Animal Feed
Food & Beverages
- Beverages
- Dairy Products
- Bakery & Confectionery
- Cereals & Snacks
- Other Food & Beverages