Starches for cosmetics and personal care Market Size, Production, Sales, Average Product Price, Market Share, Import vs Export 

Rising Demand Dynamics in the Starches for Cosmetics and Personal Care Market 

The starches for cosmetics and personal care market is experiencing a strong upward trajectory, driven by the rapid shift toward naturally derived ingredients in beauty formulations. Consumers are increasingly rejecting synthetic additives and turning toward plant-based, biodegradable options. Starches, derived from corn, rice, potato, and tapioca, are emerging as key ingredients in face powders, dry shampoos, body lotions, and compact makeup products due to their oil absorption, texture enhancement, and mattifying properties.

In 2024, the starches for cosmetics and personal care market size is expected to exceed USD 1.4 billion, growing at an accelerated rate compared to the broader cosmetic ingredient sector. This momentum is being supported by heightened awareness about skin sensitivity, eco-friendly sourcing, and the clean beauty trend, which has pushed manufacturers to reformulate products using starch-based alternatives. 

For example, face powders now widely use modified corn or rice starch instead of talc, responding to consumer concerns over talc safety. Similarly, dry shampoo products rely on starch for instant oil absorption, creating a fresh, non-greasy look without water. These product innovations are directly expanding the scope of the starches for cosmetics and personal care market, making it a focal point for both established cosmetic giants and emerging natural beauty brands. 

 Shift Toward Clean Label Formulations Driving the Starches for Cosmetics and Personal Care Market 

A major growth driver in the starches for cosmetics and personal care market is the ongoing transformation in formulation strategies toward clean label products. Modern consumers, especially in North America and Europe, prefer ingredient transparency. They are more likely to choose products where the ingredient list is short, natural, and recognizable. Starches, being plant-derived, fit perfectly into this expectation. 

Manufacturers are not only using native starches but also introducing physically or chemically modified starches to improve sensory performance and stability in formulations. For instance, hydroxypropyl starch phosphate is gaining popularity in sunscreens and BB creams due to its smooth texture and ability to disperse pigments evenly. Such technical improvements allow starches to compete with synthetic texturizers and fillers, further enhancing the market’s competitiveness. 

 Natural and Sustainable Sourcing Strengthening Market Adoption 

Sustainability is no longer an optional consideration; it has become central to product development in the starches for cosmetics and personal care market. Starches, sourced from renewable crops like corn, cassava, rice, and potato, provide a low-carbon alternative to petrochemical-derived ingredients. This sustainability advantage is significant in markets like the EU, where regulatory frameworks and eco-label certifications encourage the use of renewable raw materials. 

For example, cassava starch sourced from Southeast Asia is gaining attention for its silky feel in pressed powders and loose powders. Similarly, organic rice starch from Thailand and India is being positioned as a premium ingredient for high-end personal care products targeting sensitive skin segments. The ability of starch suppliers to secure organic certifications is adding extra value, enabling cosmetic brands to market products as both high-performance and environmentally responsible. 

 Expanding Application Portfolio in the Starches for Cosmetics and Personal Care Market 

The versatility of starches in cosmetics is one of the most critical drivers for market expansion. In skin care, starches are increasingly used in mattifying creams, face masks, and scrubs to improve spreadability and absorb excess sebum. In hair care, they serve as a key ingredient in dry shampoos and styling powders to add volume and reduce oiliness without water. In makeup, starches are replacing talc in face powders, eye shadows, and blushes, offering a lightweight, breathable texture. 

For instance, a leading European beauty brand recently launched a foundation line enriched with tapioca starch to enhance oil control and provide a smooth matte finish that lasts throughout the day. This trend toward multifunctional benefits is enabling starches to become more than just fillers—they are now value-added actives contributing to the sensory and functional profile of the product. 

 Impact of Regional Trends on the Starches for Cosmetics and Personal Care Market 

Geographic market trends are shaping the competitive landscape significantly. Asia-Pacific, especially Japan, South Korea, and China, is witnessing high consumption of starch-based cosmetics due to the popularity of lightweight, natural-feel products. Korean beauty brands, known for their innovation, are incorporating modified starches into cushion compacts, BB creams, and setting powders. In Europe, the natural cosmetics movement is fueling demand for organic and sustainably sourced starches. Meanwhile, in North America, rising consumer concern about talc safety and desire for vegan products is accelerating the adoption of starch-based alternatives in both indie and mainstream brands. 

 Innovation and R&D as Growth Accelerators in the Starches for Cosmetics and Personal Care Market 

Continuous research and development are propelling the starches for cosmetics and personal care market forward. Companies are developing new starch derivatives with improved water resistance, better binding capacity for pigments, and enhanced oil absorption without affecting skin comfort. For example, cross-linked starches are being explored in long-wear makeup formulations to increase durability, while surface-treated starches improve compatibility with oils and waxes in lipsticks and creamy formulations. 

Additionally, biotechnology is emerging as a future trend, where enzymatic modification techniques are used to create high-performance starches with tailored properties. This opens the door for starches to move into high-end cosmetic categories, competing with advanced synthetic polymers. 

 Influence of Regulatory and Safety Factors on Market Growth 

Safety concerns and regulatory changes are also playing a key role in shaping the starches for cosmetics and personal care market. With growing scrutiny on ingredients like microplastics, parabens, and talc, starches are gaining ground as safe, non-toxic, and biodegradable alternatives. Markets such as the EU have stringent ingredient approval processes, which naturally favor plant-derived and eco-certified starches. 

The clean beauty movement, coupled with strict cosmetic safety guidelines, creates a strong foundation for long-term demand. Manufacturers that can offer traceable supply chains, allergen-free formulations, and eco-friendly processing methods are positioned to gain market share rapidly. 

 E-commerce and Direct-to-Consumer Channels Boosting Starch-Based Cosmetics 

Digital retailing is amplifying the growth of the starches for cosmetics and personal care market. The rise of e-commerce platforms has made it easier for niche and indie brands to introduce starch-based products to a global audience without relying solely on brick-and-mortar retail channels. Product storytelling highlighting natural origin, sustainability, and safety is resonating strongly with online consumers. 

Social media-driven beauty trends, such as powder-based skincare and waterless beauty, are also supporting starch demand. For example, starch-based cleansing powders and exfoliating grains have gained popularity for their minimal packaging, long shelf life, and reduced need for preservatives. 

 Competitive Landscape and Strategic Developments 

Leading starch suppliers are forming collaborations with cosmetic brands to co-develop specialized formulations. These partnerships allow ingredient suppliers to directly influence product innovation, ensuring that the unique performance properties of starches are fully utilized. Some companies are also investing in expanding their production capacity for cosmetic-grade starches, anticipating continued demand growth. 

Additionally, there is a notable shift toward vertical integration in the market, with some cosmetic manufacturers securing direct sourcing agreements with starch producers to ensure consistent quality and supply. This approach is particularly relevant for organic and specialty starches, where supply can be limited. 

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Geographical Demand Patterns in the Starches for Cosmetics and Personal Care Market 

The starches for cosmetics and personal care market demonstrates distinct regional demand dynamics, shaped by consumer behavior, product preferences, and local manufacturing ecosystems. Asia-Pacific holds a commanding position, driven by high consumption in China, Japan, and South Korea. In South Korea, for instance, starches are widely used in cushion foundations, oil-control powders, and dry shampoos due to the local preference for lightweight, matte-finish products. Japan’s cosmetic industry integrates rice starch extensively, leveraging its cultural heritage and perceived purity, while China’s fast-growing middle class is fueling demand for talc-free, natural-based formulations. 

Europe is another major consumer, with countries like Germany, France, and Italy showing strong uptake of starch-based cosmetics due to stringent EU regulations promoting safe, natural ingredients. Organic-certified starches are in high demand, particularly in France, where premium beauty products emphasize plant-derived and sustainably sourced raw materials. North America’s demand is largely driven by the United States, where consumer concerns over talc safety and the expansion of clean beauty brands have accelerated starch adoption in face powders, setting sprays, and waterless skincare. 

In emerging markets such as Brazil, India, and South Africa, the starches for cosmetics and personal care market is gaining traction as rising disposable incomes boost spending on premium and natural personal care products. These markets also benefit from abundant local agricultural resources for starch production, creating opportunities for cost-effective domestic manufacturing. 

 Production Landscape of the Starches for Cosmetics and Personal Care Market 

The global production of starches for cosmetics and personal care market products is concentrated in regions with strong agricultural output and advanced ingredient processing infrastructure. Asia-Pacific leads in volume due to large-scale production facilities in China, Thailand, and India, where cassava, corn, and rice serve as primary raw materials. For example, Thailand is a major exporter of tapioca starch used in high-end face powders and oil-absorbing skincare. 

Europe’s production base focuses heavily on modified and specialty starches, with Germany, the Netherlands, and France hosting advanced processing plants capable of producing cosmetic-grade derivatives like hydroxypropyl starch phosphate and aluminum starch octenylsuccinate. These modifications enhance texture, oil absorption, and stability in formulations, catering to the demands of luxury brands. 

In North America, the United States and Canada have a strong starch production capacity supported by corn and potato cultivation. The production is increasingly aligned with clean label trends, with some facilities dedicated entirely to producing GMO-free or organic cosmetic-grade starches. This aligns with the growing demand from both multinational and indie cosmetic brands prioritizing sustainability and traceability. 

 Market Segmentation in the Starches for Cosmetics and Personal Care Market 

The starches for cosmetics and personal care market can be segmented by source, product type, and application. By source, the market includes corn starch, rice starch, potato starch, tapioca starch, and specialty botanical starches such as oat or arrowroot. Corn starch dominates in volume due to its widespread availability and low cost, while rice and tapioca starches are gaining popularity in premium segments due to their smooth sensory profile and hypoallergenic properties. 

By product type, the market is divided into native starches and modified starches. Native starches are preferred for their natural positioning, especially in clean beauty products. Modified starches, however, offer superior performance in terms of oil absorption, water resistance, and texture enhancement, making them essential in long-wear makeup, sunscreens, and high-performance hair care powders. 

By application, the starches for cosmetics and personal care market spans skincare, haircare, and color cosmetics. Skincare uses starches for mattifying creams, lotions, and masks. Haircare employs starches in dry shampoos and volumizing powders, while color cosmetics integrate them in pressed powders, loose powders, and setting sprays. Color cosmetics remain the largest segment by value, driven by the global shift toward talc-free formulations. 

 Starches for Cosmetics and Personal Care Price Trend in Global Markets 

The starches for cosmetics and personal care price trend varies significantly by region and product type. Native corn starch is the most affordable, with prices ranging between USD 1.5 to 3.0 per kg for cosmetic-grade quality in bulk. Tapioca and rice starch command higher prices due to their softer texture and premium positioning, typically ranging between USD 4.0 to 6.5 per kg. Specialty organic-certified starches can reach USD 8.0 to 10.0 per kg, particularly in the European market. 

Over the last five years, the starches for cosmetics and personal care price trend has shown moderate but steady increases, driven by rising demand for clean-label ingredients and the costs associated with certification, supply chain traceability, and sustainability programs. Additionally, climatic fluctuations affecting cassava and rice harvests in Southeast Asia have led to periodic supply constraints, influencing tapioca and rice starch pricing. 

In the short term, prices are expected to remain stable in North America and Europe due to steady supply and advanced processing capabilities. However, Asia-Pacific markets may experience seasonal price fluctuations linked to monsoon cycles and export dynamics. 

 Regional Price Competitiveness in the Starches for Cosmetics and Personal Care Market 

Asia-Pacific enjoys a price advantage in native starch production due to lower labor costs and abundant raw material availability. For instance, tapioca starch sourced from Thailand can be up to 20% cheaper than equivalent European imports. Conversely, Europe commands premium pricing for modified and specialty starches due to advanced processing, consistent quality control, and organic certifications. 

North America sits between these two extremes, with competitive pricing for corn and potato starches but higher costs for niche botanical starches that must be imported. This pricing structure influences purchasing strategies, with many global cosmetic brands sourcing base starches from Asia while securing high-value modified starches from Europe. 

 Growth Opportunities by Region in the Starches for Cosmetics and Personal Care Market 

In Asia-Pacific, the expansion of local beauty brands, particularly in China and South Korea, is creating sustained demand for starch-based formulations. The growing export of K-beauty and J-beauty products also means starches produced in the region are reaching global consumers, increasing the market footprint. 

In Europe, the opportunity lies in developing certified organic and fair-trade starches for luxury and eco-conscious brands. These products can command higher margins and meet the strict regulatory and marketing needs of premium markets. 

In North America, innovation in waterless beauty products presents a significant opportunity. Starch-based powders that replace traditional liquid cleansers and shampoos align perfectly with sustainability and travel-friendly product trends. 

 Long-Term Price Outlook for the Starches for Cosmetics and Personal Care Market 

The starches for cosmetics and personal care price outlook indicates gradual upward movement over the next decade. This is due to multiple converging factors: the global shift toward natural ingredients, rising costs for agricultural inputs, stricter cosmetic safety regulations, and increased demand for certified organic materials. Modified starches are likely to see the highest price growth, especially those tailored for specific performance requirements in sunscreens, long-wear foundations, and high-performance hair products. 

At the same time, increased investment in processing technology and global trade agreements could help stabilize prices for bulk native starches. The balance between cost efficiency and premium product positioning will remain central to competitive strategy in this market. 

 Strategic Sourcing and Supply Chain Considerations 

Cosmetic manufacturers are increasingly adopting multi-source strategies to mitigate price volatility in the starches for cosmetics and personal care market. By sourcing from both domestic and international suppliers, brands can ensure consistent supply while balancing cost and quality. Vertical integration, particularly among larger manufacturers, is also gaining traction—securing control from raw material sourcing to final formulation ensures better pricing stability and quality assurance. 

For example, some European cosmetic giants have entered into direct partnerships with Southeast Asian starch producers to guarantee access to high-quality tapioca starch at stable prices, while also investing in R&D collaborations to create bespoke modified starches. 

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Leading manufacturers in the Starches for cosmetics and personal care Market 

The starches for cosmetics and personal care market is led by a concentrated group of global ingredient majors supported by strong regional specialists. At the top tier sit Roquette, Ingredion, Cargill Beauty, Tate & Lyle, ADM, BENEO, Avebe, Emsland Group, AGRANA, and Tereos. These companies anchor the starches for cosmetics and personal care market with broad botanical sourcing (corn, rice, potato, tapioca), validated GMP-compliant plants, and application labs dedicated to color cosmetics, skin care, and hair care. A second ring of agile Asia-based producers—including Thai Wah, Sanxian (rice/tapioca), and several India- and Vietnam-based rice starch processors—adds volume, private-label capability, and cost competitiveness, particularly for native and lightly modified grades. 

Roquette has built a premium position in the starches for cosmetics and personal care market through its Beauté by Roquette portfolio, where corn and pea derivatives are paired with specialized starches for oil-control and soft-focus effects. Ingredion scales the category with a personal-care lineup that includes the NATIVACARE series of native and functionalized starches designed for talc-free powders and dry shampoos. Cargill Beauty leverages corn and tapioca supply chains to supply cosmetic-grade starches tuned for sensorial smoothness and improved pressability in compacts.

Tate & Lyle, ADM, and BENEO bring strong rice and corn competence, while potato-focused Avebe and Emsland Group deliver distinctive silky feel and high oil-binding starches valued in long-wear makeup. These leaders collectively define performance benchmarks in the starches for cosmetics and personal care market for particle size control, flowability, and compatibility with pigments and UV filters. 

Manufacturer market share in the Starches for cosmetics and personal care Market 

Datavagyanik assesses that the top ten suppliers account for roughly 65–75% of global value in the starches for cosmetics and personal care market, reflecting the need for cosmetic-grade certifications, traceability, and consistent particle engineering. Within this, Roquette, Ingredion, and Cargill Beauty typically command a combined 30–35% share on the strength of global brand reach, multi-continent plants, and robust formulation support.

A middle cohort—Tate & Lyle, ADM, BENEO, Avebe, Emsland Group, AGRANA, and Tereos—collectively contributes about 30–35%, with leadership varying by region and source (for example, potato in Northern Europe, rice in Asia, tapioca in ASEAN). Regional specialists and private-label processors supply the remaining 25–35%, particularly in Asia-Pacific where the starches for cosmetics and personal care market benefits from proximity to cassava and rice farming. 

Market share distribution also reflects application mix. In color cosmetics, the starches for cosmetics and personal care market shows higher concentration, with the top five players often exceeding 55% due to stringent requirements for narrow particle size distribution and pressability in powders. In hair care and scalp products, shares are more fragmented because dry shampoo and styling powders are widely produced by indie brands that source from regional converters. In skin care, leadership favors suppliers of modified grades—such as aluminum starch octenylsuccinate and hydroxypropyl starch phosphate—used for mattifying creams and water-resistance, tilting share toward companies with deeper modification know-how. 

Representative product lines in the Starches for cosmetics and personal care Market 

To illustrate the breadth of offerings in the starches for cosmetics and personal care market: 

• Roquette: Beauté by Roquette starch codes used in pressed powders, loose powders, and setting products, positioned for oil absorption, soft-focus, and talc replacement across face and eye categories.
• Ingredion: NATIVACARE series for talc-free makeup, dry shampoos, and waterless cleansers; functionalized starches designed for improved binding with pigments and enhanced flow in high-load powder compacts.
• Cargill Beauty: Cosmetic-grade corn and tapioca starches tailored for velvety after-feel, anti-caking performance, and high compressibility; used widely in mattifying foundations and hybrid powder-serum formats.
• Avebe and Emsland Group: Potato-derived cosmetic starches prized for smooth glide, low residue, and high sebum uptake in long-wear color cosmetics and scalp-refreshing hair powders.
• BENEO and AGRANA: Rice starches optimized for sensitive-skin claims and baby care crossovers, offering fine sensory profiles in translucent powders and mineral makeup.
• Tate & Lyle, ADM, Tereos: Scalable portfolios of corn and specialty starches supplying multinational and regional brands, with emphasis on consistent quality, microbiological safety, and batch-to-batch sensorial control.

These lines demonstrate how the starches for cosmetics and personal care market has moved beyond basic fillers toward engineered particles that deliver cushion, slip, blur, and oil control, enabling premium product claims without talc or microplastics. 

Starches for cosmetics and personal care Market share by manufacturers: regional lens 

In North America, the starches for cosmetics and personal care market is anchored by Ingredion, Cargill Beauty, and ADM, reflecting integrated corn supply chains and large color-cosmetics contract manufacturers. Their combined share typically sits above 40% due to technical service proximity and fast lead times. Europe shows a stronger presence for Roquette, BENEO, Avebe, Emsland Group, and AGRANA; here, potato and rice starches exhibit a premium profile aligned with clean-label and vegan claims.

The Asia-Pacific starches for cosmetics and personal care market features a dual structure: global leaders supply modified grades for K-beauty and J-beauty, while regional specialists dominate native tapioca and rice starch at competitive price points. In Latin America, multinationals partner with local blenders for rapid customization, while in the Middle East & Africa, distributor-led models are expanding access to cosmetic-grade starches for emerging powder-format categories. 

Competitive strategies reshaping the Starches for cosmetics and personal care Market 

Datavagyanik observes three playbooks underpinning share gains in the starches for cosmetics and personal care market. First, application lab intimacy: suppliers co-develop shade-matched powders and SPF-friendly textures directly with brand R&D, locking in specifications and raising switching costs. Second, traceability and claims: audited supply chains for non-GMO, vegan, halal, and COSMOS/NATRUE positioning enable launch-ready dossiers, accelerating time to market for clean beauty lines. Third, particle engineering: investments in milling, agglomeration, and surface treatment produce starches that compress cleanly, resist hard-pan, and disperse evenly with iron oxides and mica—capabilities that translate directly into shelf performance and retailer acceptance. 

Recent developments and timeline in the Starches for cosmetics and personal care Market 

2024: The starches for cosmetics and personal care market saw multiple capacity debottlenecking projects in Europe and ASEAN to secure supply of cosmetic-grade tapioca and rice starch for talc-free powder launches. Brands accelerated reformulations in face and body powders, and dry shampoo extensions broadened distribution through mass and specialty retail. 

Q1–Q2 2025: Suppliers in the starches for cosmetics and personal care market expanded technical service footprints in North America and Asia, emphasizing waterless beauty prototypes (powder cleansers, anhydrous masks) and long-wear color systems pairing starch with film formers. Several players introduced upgraded grades targeting SPF synergy—starches that blend smoothly with UV filters to reduce greasiness and white cast in high-protection products. 

2025 outlook: Datavagyanik expects continued rollouts of microplastic-free exfoliating and texturizing systems where starches replace polymer beads, alongside broader adoption of aluminum starch octenylsuccinate variants optimized for humidity resistance in tropical markets. Private-label manufacturers are likely to increase dual-sourcing from Europe and ASEAN to balance cost and specification control, supporting share stability among the top tier while opening entry points for quality-focused regional suppliers. 

What this means for buyers in the Starches for cosmetics and personal care Market 

Procurement teams should map suppliers by application strength rather than only by source. For pressed powders and long-wear makeup, prioritize vendors in the starches for cosmetics and personal care market with proven particle engineering and pigment compatibility. For hair-refresh and scalp care, emphasize bulk oil-uptake performance, flow, and fragrance-carrying capacity. For sensitive-skin skin care, rice- and potato-based options with fine particle size and low residual odor deliver the most compelling claim stacks. Contractually, multi-source agreements that pair a global modified-starch specialist with a cost-competitive native starch producer lower risk while preserving sensorial targets. 

By aligning technical needs with the right partner mix, brands can translate the capabilities of leading portfolios—such as Beauté by Roquette starches for soft-focus finishes or NATIVACARE starches for talc-free systems—into durable shelf advantage. In short, the starches for cosmetics and personal care market rewards companies that treat starch not as a commodity, but as a strategic, sensorially decisive ingredient family across color, skin, and hair. 

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