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The retail market for sea moss in the United States grew by 14% from 2020 to 2021. A strong growth, particularly in 2020 was due to the high demand for health and fitness-based products during the Covid 19 pandemic. Sea moss has rapidly gained popularity in the United States among the vegan population, health and fitness enthusiasts, and others as the product is low in calories and rich in amino acids and vitamins.
The Sea Moss trend has started just a few years ago. Thus, it presents a wonderful opportunity for even a startup to build brand repo and capture a huge market share. Beymoss, a Sea Moss Startup, capitalized on this trend and started doing business in 2020. In 2020 alone, it sold sea moss-based products such as gel, gummies, tablets, soap, water, etc. for nearly a million dollars.
Similarly, The Transformation Factory(which recently appeared on Shark Tank), which is a sensation in this industry, has reported sales of $4 million in 2021 with a profit margin of nearly 40%. Both these companies have a huge social media following for such a niche product.
Sea moss products discussed in the scope of the report are:
In the United States, sea moss is used as an industrial product as well as by retail customers. Industries use sea moss as a gelling/thickening agent. Industries that consume sea moss as an ingredient in their products are the food & beverage industry, healthcare industry, cosmetics industry, and others.
In the retail market, sea moss is sold as a nutrition-rich product, in the form of gels, capsules, gummies, in raw form, and powder. It has been observed that the retail market for sea moss in the country is picking up very fast. In the next five years, the retail sea moss sales in the United States is expected to grow at over around 10% every year.
*Analyst views: In the United States, the sale of sea moss in the retail market is quite an attractive business opportunity in the present scenario. The market has a high demand for sea moss gels, gummies, and capsules/tablets. Consumers in the United States are moving towards herbal nutrition supplements. Moreover, as the vegan and vegetarian population is rising, the market for sea moss will continue its growth trend in the coming years.
In 2021, the retail sales of sea moss products in the United States were $326 million. This includes sea moss gels, gummies, capsules/tablets, and other products.
Sea moss gel is the most common product sold in the United States retail sea moss market. Sea moss gels accounted for a revenue share of 44% while the capsule/tablet segment generated a revenue of 18.5% in 2020. Sea moss gummies are the fastest growing product segment and are being preferred by kids as well as adults.
Below are the value propositions under which companies are marketing sea moss:
The United States sea moss market can be segmented into products which are: sea moss gels, sea moss gummies, sea moss capsules/tablets, sea moss powder, and raw sea moss.
In the United States sea moss market, the gel segment holds the largest market share of 58%. This is the most popular sea moss product that is consumed by vegans, vegetarians, and other individuals. The second most popular sea moss product is sea moss capsules/tablets with a share of 19%.
The United States has nearly 1.5 million vegans. The popularity of sea moss is growing among vegans. Many plant-based milk has sea moss extract infused into them. Further, sea moss is a rich source of many minerals and vitamins which makes it ideal for vegans to include it in their daily diet. However, roughly 10% of the vegans in the United States consume Sea moss. Further, the vegan population in the United States is expected to grow in the future.
Fitness Enthusiast runs after highly nutritious food. Sea Moss being rich in nutrients has gained popularity among this community and similar is the case with athletes. Parents find it hard to feed their children a balanced diet, primarily due to food habits of a kid.
It is often difficult for a parent to feed their child meat or vegetable which is necessary for maintaining a balanced diet. Sea Moss gives them the liberty to infuse it into their child’s favorite food and stop worrying about nutritional deficiency.
The Sea Moss industry in the United States is gaining momentum due to the following factors: –
Barriers in the Sea Moss Industry are as follows: –
Other major players in the U.S. Sea Moss Market:
What will you get in the Datavagyanik Sea Moss Market Research Report?
What else are companies looking for in the United Sea Moss Industry?
##Related tags – the United States sea moss market, United States sea moss gels market, United States sea moss capsules market, United States sea moss gummies market, United States sea moss market share, United States sea moss top players
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